Chinese food culture has a long history, and its connotation is rich, extensive and profound. As the saying goes in China, “Food is the first necessity of the people”. The other countries in the world have a traditional diet civilization...

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We live in a world full of metaphors. By using metaphors, people attempt to make the language more vivid and make full use of its advantages in expressive function. Metaphor has been formed in the long history of language. Traditionally, met...

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双关是一种常见的修辞格，它用一个词活一个短语表达双重活多种意思。恰当地运用双关语可以是语言变得含蓄，幽默，而且加深语意，给人以深刻印象，所以双关语深受广告商们的青...

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In recent years, news report increasingly uses metaphorical idioms to enhance its influence and persuasion. Metaphorical idioms are loaded with a nation’s historical cultural background, geographical environment and social economic life. T...

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Chinese literature enjoys a great popularity in the western world, especially the classical works such as Chinese novels, poetry and dramas. Among them, Chinese poetry has exerted a growing influence and foreigners than ever before are getti...

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However, present researches and theories of the trademark translation are not satisfactory, especially in translating trademark from Chinese to English. For one, translators preferred to worship the traditional translation theories when th...

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In the eastern and western literatures, color words are used in quantity, whose function is an expression of emotion’s, a creation of ambiance or just a description of features in the majority situation. However, because of discrepancies i...

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With the rapid development of global economy, science and technology, and with the reform and opening up policy in China, numerous foreign films and TV series have been pouring into China’s film market and have gained great popularity amon...

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There is an investigation of one advertisement consulting company in Beijing shows that only ten percent English manuals of commodity in our country are totally appropriate. There are many errors or even misinterpretation in the translation ...

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This chapter will provide the theoretical framework of the study by presenting previous relevant studies in advertisements translation and metaphor theory both at home and abroad and then give an introduction to previous study of metaphor....

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Public service advertisement (PSA), a kind of non-commercial advertising, to form the excellent public order and the superb public morality, aims at serving the public for their short-term and long-term interests. Public service ads, which a...

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Both English and Chinese have a long history, and there are a large number of idioms in the two languages. Idiom is an indispensable part, as well as the core and essence, of a language. Besides, it is one of the most important linguistic is...

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As we all know, after more than half a century of development, the economic construction of China has made remarkable achievements, and China’s comprehensive national strength has improved rapidly. With the enhancement of China’s interna...

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The main function of trademark is to provide an easy for customers to distinguish and remember the products. Second, trademark helps company to advertise its product and stimulates the desire of buy. Third, trademark give the company legal p...

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This paper consists of 5 parts. Part 1 is an introduction. Part 2 is literature review. Part 3 respectively introduces Lin Yutang, My Country and My People and Chinese poetry in this book. Part 4 analyzes Lin Yutang’s C-E translation of po...

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This paper begins with an introduction and followed by literature review. In Part Three, it makes an analysis of the naming principles in Hong Lou Meng through the form, the sound and the sense. With the analysis, people can have a better un...

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This thesis consists of five parts: the first part is an overall introduction of this thesis, including background information and the structure of this thesis. The second part is an introduction of the functional equivalence theory, which w...

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In recent years, an increasing number of researchers draw their attention to translation of rhetorical devices in English advertising. From the perspective of rhetorical devices via literal translation, free translation and transliteration,...

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Today, there are many existing problems in translation process. Improper use of lexical collocation stands out as one of them. Translators often place too much attention to words. This has almost become a phenomenon. Form the very beginning ...

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本课题主要探讨了商标翻译及其原则，分析了商标翻译的作用、常见手法、存在的一些问题和原则等。并在此基础上，为之提出了行之有效的翻译策略，从而使得商标的翻译在商品的营...

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