As the rapid development of global economy, circulation of commodities is moving towards internationalization constantly. For this reason, appropriate translation of brand name has been a hot issue. During centuries, some scholars have been ...

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Ernest Hemingway (1899-1961) occupies an important place in American literature. He was born in Oak Park, Illinois. During his lifetime, he received many awards, including the Pulitzer Prize in 1953 and the Nobel Prize in 1954 for The Old M...

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Before we probe into the selecting criteria of neologism in lexicography, we should have a clear understanding about the academic definition of neologism. The neologism phenomenon was once despised by linguists, and the word “neologism” ...

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Interpretation has helped people to communicate with each other and overcome the obstacles of the languages, and it has pushed forward the development of the society for quite a long time in human history. Many scholars have tried to give st...

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Arthur Miller was an American playwright and essayist. He was a prominent figure in American theatre, writing dramas including plays such as All My Sons, Death of a Salesman, and The Crucible and so on. He also wrote two novels. Arthur Mille...

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Charles Dickens (1812-1870) was one of the best well-known writers in the 19th century in Britain. He was considered by Karl Heinrich Marx as one of the “group of distinguished contemporary British novelists together with Thackeray, Charlo...

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Emily Bronte is one of the most famous female English writers. In her short life, Emily wrote only one novel—Wuthering Heights. It has been over 150 years since Wuthering Heights was published in1847. However, her novel...

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Nathaniel Hawthorne was born on the fourth of July, 1804 in Salem, Massachusetts. Some of his ancestors were men of prominence in the Puritan theocracy of seventeenth-century New England. In 1821 Hawthorn...

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Sons and lovers is based on the personal experience of Lawrence to a great extent. It is commonly recognized as an autobiographical novel. D.H Lawrence’s father was a miner that he could just read the newspaper of his educational degree...

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With the development of globalization as well as the enhancement of China’s international standing, China communicates with foreign countries more and more frequently. Business negotiation plays a crucial role in the communication. Many bu...

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We are now in the era in which information plays a more and more important role in our daily life. The information carried by mass media is usually called news. News is one of the most important roles of mass media in which we can share info...

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In China, people always say “Have you had breakfast/lunch/supper?” to show their concerns when they meet with each other. Instead, the English people often talk about the weather. In terms of the simple greetings we can see a lot of diff...

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Doris Lessing’s works are largely concerned with people caught in the political upheavals and social of the 20th century. Feminism and individuals in search of wholeness, the battle between sexes, and technological arrogance and the danger...

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Since the implementation of reforms and opening up policy in 1978, China has achieved rapid development of its economy, which pushes forward the tempo of Chinese globalization. Then with the entry into WTO, and as a host of Ol...

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The animation started at the beginning of 20th century. It is a special art style combining cartoons with movies. The designers of animation have created lots of great animation works which are full of wisdom and imagination. It is very popu...

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With the development of world trade and transnational corporations, more and more advertisements have poured into our daily life, and then the translation of advertisements has played a very important role in the international business. ...

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Traditional economics is based on the assumption that human being is sane and selfish. For example, entrepreneurs want maximal profits, so they often adopt rational pricing strategies. However, in market competition, due to the sanity and th...

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Mark Twain is born on November 30, 1835, in Missouri, and grows up in the river town of Hannibal. After his father dies, he begins to seek his own fortune at the age of 12. Twain is restless when he is young and moves a lo...

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Ellipsis can be seen as a practice use in English. It can be defined as the omission of words recoverable or understood from the situational context or the surrounding text (Biber et al., 1999; Carter and McCarthy, 2006)....

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Therefore, this paper will analyze and discuss English advertising slogans from the perspective of the violation of Grice’s Cooperative Principle. It studies advertising slogans in English, drawing on the previous research findings on adve...

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