Abstract: There are profound cultural differences in English and Chinese brand names. The troubles cultural differences brought should not be ignored. Brand name translation is not just a transition from source language into target language. It is a conversion between two distinct cultures. This paper studied brand translation from the perspective of cultural differences, and put forward concerning tactics. It aims to make a contribution to the establishment and development of new markets for brands.
Key words: brand name translation; cultural differences; translating methods and skills
摘要：英汉品牌名存在着巨大文化差异。文化差异引发的问题不容忽视。品牌名的翻译不仅仅是从源语言到目标语的转换，它是两种不同文化之间的交流。本文从文化差异的角度研究其对品牌翻译的影响，并且提出了相应的翻译策略，旨在为品牌新市场的开拓出一份力。
关键词：品牌名翻译;文化差异;翻译方法
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