Nowadays, with the increasing exchanges from all over the world; all kinds of culture collide, compete and harmonize each other. Eastern and western cultures are two totally different cultures and neither can be replaced. In order ...

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In the marketing mix, apart from the visible factors like the demographic, politic and economic elements, there is an invisible but very important one: that is, cultural element. Since different countries and nations have formed differ...

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Advertising is a publicity measure which uses some forms of media and aims to deliver products’ or services’ information widely, in order to reach some special needs. Advertising enjoys a long history in different countries with differen...

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Woolf is famous as a feminist. Her beliefs and behaviors are based on feminism. To put it simply, feminism is mainly focused on women's issues. It refers to the movements aiming at establishing equal rights and opportunities for women pa...

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However, what is language? Somebody have said that language is one of the most difficult words in the English. George Trager defined language as a system of arbitrary vocal symbols by means of which the members of a society interact in terms...

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Robinson Crusoe(1719) is one of his masterpieces. After it has been published in 18th century, the adventure story enjoys great popularity, at the same time, it also earns Defoe great reputation. In this novel, Defoe reviews the growth of Ro...

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With the development of society, people from different countries communicate more than before. In order to maintain harmonious interpersonal relationships, people pay more attention to the use of language skills. For making the expression mo...

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George Gordon was born in an impoverished noble family in London in 1788, a year before the French Revolution. He is one of the most prominent romantic poets who write thousands of works. Before he was 10 years old, the boy has be...

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In “My Antonia”, the author uses a special way to tell a story. Cathy describes a picture that men and nature live in harmony by Jim’s memory. Antonia is a vivid example of women’s close relationship between land and animals. We...

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Harriet Beecher Stowe was an American female novelist in the nineteenth century. Harriet was born into the famous puritan family, and she was brought up in a strong religious atmosphere. She was deeply influenced by Christianity and became a...

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William Makepeace Thackeray was born of English parents at Calcutta in 1811. His father held an important post under the East India Company. When the boy was five years old, his father died. His mother returned with her child to Englan...

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Vanity Fair is the British novelist—Thackeray’s famous work which was written in the nineteenth-century and this novel is the most famous one among all his works. It is also a famous British satirical novel of critical realism....

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In the first quarter of the twentieth century, America developed very fast and created great material wealth owing to the industrializing progress. Though America was in a period of prosperity, it was impossible for everyone who was in Ameri...

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Many researchers have concentrated on politeness in communication. Goffman (1967) put forward the notion of “face” (1). Based on the notion, Face theory was put forward as an important theory on politeness by Brown and Levinson (1978). A...

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Sports, with its popularity, health effect and entertainment, have played an essential role in our daily life. At the meantime, with the continuous spreading and communicating of information on various sports events such as Olympic Games and...

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The contrastive study of temporal metaphors will offer useful guides for foreign language teaching and foreign-oriented Chinese teaching. Knowing the similarities and differences of temporal metaphors in different languages can make understa...

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This paper mainly studies the translation of Chinese dishes. Starting from the brief introduction of the composition of Chinese dishes, several principles of dishes translation are generally introduced. Then five kinds of translation methods...

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Like the above mentioned scholars, many other scholars have done researching on English idioms. However, the translation of the English idioms is a history problem, how to translate it well not only need know translation skills, ...

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The structure of the thesis is as follows .It is about the general pragmatic functions of vagueness. It will refer to the main functions of vagueness, ranging from giving the right amount of information to deliberately withholding informatio...

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This paper reviews the related theories of presupposition, and analyses the close connection between presupposition and advertisement language, information, discourse and marketing strategy in advertisements so as to prove the positive funct...

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