摘要：近些年来，就业形势不容乐观的现实使大学生创业成为新热潮。有研究指出，创业意向是衡量创业行为的有效指标。已有的关于大学生创业意向的研究，大多是把研究企业家创业行为的方法照搬到大学生这一特殊群体中：要么测量大学生个体变量和环境变量对创业意向的影响，要么使用较为成熟的创业意向研究模型。尽管上述两种研究方法都取得了较为成功的验证，然而其很多特定条件的限制却表示将这种照搬形式的研究方法仍欠考虑。事实上，大学生在群体特质、经验资质、社会资本、关系构成等多方面也与企业家及其他群体都存在显著的差异。因此，突破原有框架的限制，引入新的研究视角，探究新的模型显得尤为必要。
结合大学生特有的社会网络运用情况，本文运用文献阅读和问卷调查两种研究方法，从理论和实证两个角度开展大学生社会网络对创业意向影响的研究，提出了大学生社会网络通过支持因子和强化因子影响其创业意向的研究模型，并在对无锡某高校在校大学生进行的问卷调查研究中，验证了该模型。
关键词：社会网络；创业意向；大学生；支持因子；强化因子
ABSTRACT：Starting a business in college students is becoming a hot topic for the sake of employment difficulty in recent years. Some researches indicate that intention often works well to evaluate behavior. We can study entrepreneur by a research on entrepreneurial intention. However, existing research among college students, mostly copies the methods of entrepreneurs’ behavior to this special group: either measuring the influences of college students' individual variables and environment variables on the entrepreneurial intention, or using a more mature entrepreneurial intention model. Although the two methods worked well in past, it is still necessary to consider seriously that whether they fit college students or not for the limited factors. In fact, college students make a great difference from entrepreneur and other groups in characters, experience, social capital and relationships. Therefore, it is particularly significant to break the limitations of original framework, introduce new perspectives, and explore a new model.
This paper combines the literature study with paper survey and applies social networks to college students’ entrepreneurial intention, putting forward the model that students’ social network influence their entrepreneurial intention through two factors named “supporting factor” and “strengthening factor”. Finally, the model got well proved as the result of a survey in a university in Wuxi.
Keyword: Network; Entrepreneurial Intention; Undergraduates; Supporting Factor; Strengthening Factor
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