摘要:中国龙文化源远流长，自古以来，龙就是中华民族的图腾，自然也催生出许多关于龙的民间文化。其中铜梁舞龙艺术性高，历史悠久。铜梁舞龙具有与民俗活动紧密相联、套路丰富、动律谐趣、舞时烟花烧龙、伴奏音乐独特、道具构思巧妙，以及参舞自由、退舞方便、群众参与性极强等特点。但是，也如同绝大多数中国传统文化一样，铜梁舞龙尴尬的不太被国人所知。这导致其传承受到严重的威胁。在现在全球化的浪潮中，传承各民族的传统文化对维护世界文化的多样性具有相当重要的意义。世界上无论任何一个民族，如果抛弃民族文化传统，什么都模仿别人，就会在世界民族之林中失去立足之地，与此同时也会在国际政治中失去影响力。
在时代背景下，商业化是传统文化传承的最好出路。铜梁舞龙文化要不断发展从而带动当地经济发展，商业化也是必然之路。而拓宽传播渠道，让人能够了解传统文化，则是商业化的第一步，也是十分重要的一步。本文通过分析现有主要传播渠道的优缺点，结合铜梁舞龙文化的现状，找出一条能广泛传播铜梁舞龙文化的渠道。
关键词：传统文化 传播渠道 舞龙 网络传播
ABSTRACT:The Chinese dragon culture has a long history, Tongliang dragon dance art, has a long history. Tongliang dragon dance is closely connected with folk activities, rich, dynamic law, routine banter dancing fireworks burning dragon, accompaniment music, ingenious and unique items, and dance, dance is convenient, free from the participation of the masses of very strong. But, like the vast majority of Chinese traditional culture, Tongliang dragon but awkward less people know. Its heritage is threatened seriously.
In the wave of globalization, inheritance of ethnic traditional culture is of great significance for the maintenance of the cultural diversity of the world. Any nation in the world, if abandon the national cultural tradition, without any special features, will lose their position in the National Forest of the world, but also lose influence in international politics.
In the background, business is the best way for traditional culture. Tongliang dragon culture in order to develop and promote local economic development, commercialization is the inevitable path.
And broaden the channels of communication, people can understand the traditional culture, is the first step in business, is also a very important step. In this paper, through the analysis of the advantages and disadvantages of the existing main communication channel, combined with the status quo of Tongliang dragon culture, find a can spread widely in Tongliang dragon culture channel.
Keywords: traditional culture Communication channels loong dance Network communication
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