互动论视角下的微博互动-以新浪微博为例.doc

摘要:随着互联网的进一步普及和Web2.0时代网络科技的不断提高，社会互动的形式也发生着相应的变化。以微博网络为依托的微博互动在短时间内发展迅速，给互动者和整个现实社会生活带来了影响。                     

　　本文将试图通过参与观察、内容分析等方式，结合新浪微博官方以及国内国际主要数据分析机构的统计报告，来探索微博互动的结构性要素，探讨微博互动如何在其他主要经典互动（博客互动、SNS互动、论坛互动）中脱颖而出，并深入分析微博互动如何发生及影响他人和社会等问题。主要理论来源和视角是布鲁默的符号互动理论以及戈夫曼的拟剧互动论。本文以“新浪微博”为例，对微博互动进行研究。研究结果如下：新浪微博凭借着与博客互动、SNS互动、论坛互动等的差异与优势，更能满足了现代人即时互动的需求，突破了互动的时间和空间限制，是现实互动的补充,沉淀民间智慧，同时，微博也会因为从众行为的容易发生和互动的假面性带来人际关系的风险。

 关键词: 微博互动； 微博虚拟社区； 符号互动论； 新浪微博

Abstract: With the increasing popularization of the Internet and the gradual promotion of network science and technology in the age of Web2.0, the corresponding changes of social interaction also occurred.By relying on micro-blogging, micro-blogging interaction has developed rapidly in a short time, which impacts on people and the whole society.

    From the perspective of Symbolic Interaction Theory of Herbert Blumer and Performance interaction theory of Erving Goffman, this paper attempts to through participant observation and content analysis with Statistical Reports provided by Sina and Statistical agencies at home and abroad, analyzing structure elements of micro-blogging interaction. Compared with other virtual interaction mode, what different characteristics does it have and makes it stand out. Then, how does the micro-blogging interaction affect people and the entire society will be in a deep discussion. This article with Sina Micro-blogging as an example, have the research of the micro-blogging interaction. Empirical results are as follows: Micro-blogging interaction helps to break the time and space limitation, make the complement of real interaction, take the essence of folk wisdom. But at the same time, the micro-blogging interaction brings risks in interpersonal relationships for false faces and herd behaviors.

Key words: micro-blogging interactive; micro-blogging virtual communities; Symbolic Interaction Theory; Sina Micro-blogging