The demand of Business English is increasing rapidly, so there are more and more studies of it. However, most of those studies are focused on its use in practice. It is necessary to study its vocabulary systematically. As we know, vocabulary...

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Hopefully to master the variables of register theory on business offer letters and the translation strategies of business offer letters can give inspiration to improve the translation of business offer letters. What is more, it can provide s...

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this topic tends to undermine the application of the advertising strategy on the guidance of USP. Based on the analysis of advertising strategy under the guidance of the USP, this study deepens, completes and improves the recognition and app...

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To choose the more appropriate trade terms is imperative under such a circumstance. So this paper，through the comparison between CIF and CIP, points out the limitations of the CIF and the advantages of CIP for inland international enterpri...

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In the wave of Web2.0, social network service websites have become the focus of the on-line community, and it is regarded as the next generation of mainstream business mode. However, most online social networks are not making a profit now, a...

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Skopostheory comes by the need. In 1978, in Katharina Reiss’s basis, her student Vermeer established the translation skopostheory, and free the language translation from the traditional translation further. He thought that translation is a...

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　In this study, author set the object of study and direction based on her own experiment. Through analysis the internal material and official questionnaire, we found out that the diversified customer care of Starbucks, and which could be c...

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Advertising translation is different from translation in traditional sense. Skopos Theory is more suitable to guide advertising translation. Skopos Theory means that whether the purpose of the source text is achieved is the key to a successf...

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A lot of Chinese audiences are practicing oral English by watching American sitcoms. So in the forth chapter in this thesis, the author will offer some suggestions on how to practice oral English better and improve the oral English by using ...

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This paper first takes as theoretical basis the research findings concluded by domestic and overseas scholars on quotation strategies. Then from the perspective of benefit maximization, the author analyzes how to make use of the principle of...

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In this paper, the author analyzes the influence of the United States Green Trade Barriers upon the Pearl River Delta wooden furniture export. Therefore corresponding strategies are presented to cope with the unpredictable United States Gree...

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then analyzes discourse cohesion and coherence in business correspondence writing from discourse structure, discourse cohesion and discourse coherence in detail. It is hoped that this study will shed some implications on business corresponde...

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This thesis follows numerous domestic and international scholars and economists’ steps, combines with the case of Geely’s foreign investment, and discusses the present situation of the private enterprise in our country. At the same time,...

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In international settlement, it is very common in recent years that beneficiaries can not receive payment successfully sometimes and suffer direct financial losses because of their lack of understanding of the items in L/C special clause. Th...

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All over the world well-known enterprises from Europe and the United States are taking the most part of global profit by their elegant, high tech and fashionable brand images. There are many elements for marketing a high grade brand image an...

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This dissertation uses the dialogue on the scene of Darcy’s proposal in the rain in movie Pride and Prejudice (2005) as linguistic data. In accordance with Conversational Analysis Method, the conflict talk of the scene will be analyzed. In...

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To implement the environment optimization of Starbucks in a certain period, strategic management is playing a key role in it. This paper adopts strengths, weaknesses, threats, opportunities (abbr. as SWOT below) analysis which is based on a ...

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It is the hottest and newest issue in the world. This thesis is made based on a lot of literatures and theories. Through Questionnaire investigation, analyzing practice examples, and data collection from difference companies and websites...

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Vague language are widely used in daily activities, including business negotiations. As a pragmatic strategy, it is very helpful for negotiators to reach their negotiation aims. Correctly and appropriately using vague language can make langu...

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In order to solve this problem and find the basic rules of politeness phenomenon for English business letters, the author conducts this study. The author aimed at explaining Leech's Politeness Principle used in English business corresponden...

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