Business negotiation is an indispensable part in business trade and plays a significant role in deciding enterprises’ profits. Especially in recent years, with the increasingly cooperation with other countries, the importance of business n...

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With science and technology development, the society moving forward and the information disseminating in the world wildly and fast, the communications and cooperation between countries more and more focus on economy, politics, education, sci...

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Business negotiation is the process to deal with business affairs, to arrange the settlement of terms by discussion, to reach mutually satisfying agreements through treaties and compromise, and to travel through challenging territory....

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Most successful people recognize the role communication skills have played in their career. In a survey of college graduates in a wide variety of fields, more respondents said that communication was vital to their job success. Most, in fact,...

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Before a discussion can be developed in any detail, it is essential to have a clear definition of advertising. From different perspectives or purposes, the definitions might also vary. In English, the word “advertise” has its origin in “...

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With the rapid development of global economy，a globalizational time is on its way. The business cooperations between countries are more and more frequently. It’s a necessary trend that business cooperations are fierce than before...

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With the non-stop development of E-Commerce in China, the related problem generated at the same time. First of all, there are some SMEs lacking of the awareness of E-Commerce, which block the development...

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Business negotiation is a complex human activity, which plays an important role in economic interactions. In the course of business negotiation, the harmonious, friendly and cooperative atmosphere can, in a way, better the negotiating condit...

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In order to get a satisfactory result in a business negotiation, the thesis aims to introduce how culture differences impact on intercultural business negotiation and particularize several countries’ negotiation styles in the purpose of av...

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With the upcoming era of economic globalization, the number of international trade exchanges has been on a skyrocketing increase. Accordingly, business negotiations play an indispensable role in the course of international business activitie...

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It is hoped that this research will provide negotiators with a good command of guidelines about the characteristics of business negotiation language awareness as well as pragmatic competence, and assist them in creating a cooperative relatio...

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The thesis tries to discuss the application of verbal humor in business negotiation. With the development of economy, business negotiations become very common all over the world, while verbal humor, as one of the important strategies in comm...

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In the study of the comprehension factors, the comprehension of the prescription of oral offer is the main factor of making disputes. Solutions and suggestions are then concluded to help the offeror reduce the risk caused by false oral offer...

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In this thesis, the author starts from the practicality of the email writing, collect emails, analyze information, and gather the experience collected from foreign trade businessmen in order to, to a deeper extent, study the three frequently...

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With the combination of the global economy, the economic activities among countries are more frequent, every advertiser aims at developing the market abroad by promoting the sales of their productions. One of the extreme importance is to mak...

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Recently, the contact between China and the USA becomes deeper and deeper. Many researchers have attached great importance to the studies of the differences in business communication between the two countries. Accordingly, kinds of studies h...

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In this chapter, an overall conclusion will be given after discussing stylistic features and translation techniques of international business contracts in Chapter Three and Chapter Four. Both the stylistic features and translation techniques...

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Business English context determines the effect of its pragmatics. After this introduction and analysis, we cannot emphasize the role of the functional equivalence theory in guiding business English translation too much. In the real process o...

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This study is an attempt at the theoretical research on behavior management and find out a way to control employees’ behavior (focus on shared values). We first find out the role that behavior plays in an enterprise, and then describes the...

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This thesis, from perspective of Skopos theory, makes a research by comparing two or more kinds of automobile owner’s manuals in word formation, sentence structure, and finally makes a conclusion indicating that the Chinese translation of ...

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