Abstract:Presupposition trigger, as an important conception in pragmatic study, is common in daily communication. Cosmetic advertising language, as a necessary part in our daily life, has a vital influence on everyone’s consumption psychology and decisions. This paper focuses on the usage of presupposition triggers in the cosmetic advertising field. The goal is to help consumers have an objective and rational attitude towards to the cosmetic advertisements, and to offer some advice and ideas for the cosmetic advertisement designers according to the usage of presupposition in the advertising language skillfully. The methods of analysis are both quantitative and qualitative. The quantitative method is adopted in the data collection, and it is used to figure out what kinds of presupposition triggers are used in English cosmetic advertising language. Besides, it is used in the frequency of the types of presupposition triggers in English cosmetic advertising language. The qualitative method is mainly used to analyze the significance of the presupposition triggers in English cosmetic advertising language. In all, this paper is committed to the study of presupposition triggers in the application of English cosmetic advertising language, and it is significant in revealing the connotation meanings behind the English cosmetic advertising language to prevent consumers from being caught in the producer’s advertising traps and being lost in over-consumption.
Key words: Presupposition Triggers; English Cosmetic Advertising Language; Pragmatic Presupposition
Contents
Abstract
中文摘要
Chapter One Introduction1
Chapter Two Presupposition and Presupposition Triggers3
2.1 What’s Presupposition about?3
2.2 What’s Presupposition Triggers about?3
2.2.1 Definition3
2.2.2 Classification 3
Chapter Three English Cosmetic Advertising Language5
3.1 History and Definition5
3.2 Characteristics5
3.2.1 At the Lexical Level5
3.2.2 At the Syntactical Level6
3.3 Functions. 7
Chapter Four Presupposition Triggers in English Cosmetic Advertising Language.8
4.1 Types.8
4.1.1 At the Phonemic Level8
4.1.2 At the Lexical Level9
4.1.3 At the Syntactic Level.12
4.2 Frequencies.14
4.2.1 At the Phonemic Level14
4.2.2 At the Lexical Level16
4.2.3 At the Syntactic Level.16
Chapter Five Conclusion.17
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