During the English-Chinese translation process, substantives translation are always just getting the basic meaning from dictionaries, while functional words are the determinants for organizing sentences; substantives are lack of change of fo...

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Equivalence-Based theories, which translation theory hold the view that the translated advertisement should have the equivalent or similar effect on the receptors as the source one on the original consumers. However...

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Speech Act Theory is the first major theory in the study of language in use. It was first introduced by the Oxford philosopher John L. Austin in his most famous work, and then developed by his student —the American philosopher John R. Sear...

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Due to the intrinsic differences between English and Chinese, the English long sentences often poses a problem for English-Chinese translating. How to translate English long sentences has become a classic issue in translation studies. Those ...

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The significance of the paper is to study cultural differences on the impact of globalization of Coca-Cola brand, which allows readers to learn more about information of Coca-Cola. It analyzes the topics from the following aspects....

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During the Anti-Japanese War, the Japanese carried out Enslavement Education in the Northeast. An important part of the project was to teach in Japanese in the middle schools...

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There is an old saying that culture is a mirror which reflects different living environment and different life experience among various nationalities. So is oration. It is a long-lasting social phenomenon, along with the development of human...

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When we talk about Romanticism, no one can supersede the position of Irish poet William Butler Yeats in the circle of English poem in 20th century. He has been celebrated as a “lyric poet of Romanticism” for the characteristic...

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The identity of Feminism refers to movements aimed at establishing and defending equal political, economic and social rights and equal opportunities for women. However, the thought of equal rights between male and female can go back to ancie...

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The old fisherman was Santiago created by Hemingway in one of his greatest works The Old Man and the Sea, praised by William Faulkner as “the most excellent article in this generation” and “the best work in all my life” in Hemingway’...

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In recent years, the society places emphasis on English learning as well as application, which leads to a much higher requirement on English majors. It requires students to be equipped with the ability of independent thinking, knowledge acqu...

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What the various Transcendentalists had in common was what they proposed than what they were reacting against. By and large, they were opposed to rigid rationalism; to eighteenth-century empirical philosophy of the school of John Locke...

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Amy Tan was born in Oakland, California, in 1952. She graduated from high school in Montreux, Switzerland, and later got her Master’s degree in linguistics from San Jose State University...

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My paper contains six parts. The first part is an introduction, and the second is about the features of advertising language, and of advertising translation. The third part deals with the relationship between advertising and culture...

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Underwear industry was under attack in the crisis. Most of underwear products are non-necessities of life, so the income has a great impact on people's needs. In other words, their need for underwear products declines faster than their incom...

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The structure of this thesis is divided into several parts: in the chapter one, there is a general idea of paper; chapter two will put out the senior scholars’ research achievements to support this paper’s thesis, and show the trend of c...

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Though many businessmen have noticed the importance of trademark translation, there are still many improvements to be made. The study of trademark translation in China is still not satisfactory, as most of them remain at a static contrast ...

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However，few can tell exactly how vagueness helps foreign ministry spokespersons deliver a speech or answer the sensitive questions with the thoughtful and brilliant diplomatic language. So it is of great significance to analyze on vague ph...

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Movie, which is one way of cultural heritage and transmission, to a certain extent, has recorded social conditions, consciousness and cultural development at different ages. It can be regarded as an active and effective way to discover the w...

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The Joy Luck Club is the first novel of Amy Tan who is a famous Chinese-American writer，quickly becomes the hot cake among the readers. H.Fisher, a famous American writer, speaks highly of this novel: “Reminiscent of Maxine Hong Kingston’...

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