It seems very insignificant, but the misinterpretation of the name will lead to many misunderstandings and troubles. So the research on the cultural diversity according to the Chinese and English people's names have practical significance...

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With the development of science, economy and technology, Chinese students need the competence for both correctness and appropriateness in communication with foreign friends from all over the world....

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However, even though Chinese and English nations have a nearly same understanding to natural colors, their distinguished cultural backgrounds cause them to have different feelings about the associative meaning, implication, and allusion of c...

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Open the pages of any dictionary, even those of a miniature dictionary, you will find that one-meaning words are very rare. One-meaning words are often those denoting rare and strange objects. On the other hand, objects which are concrete...

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Except the graceful and pleasant melody, the fans also cherish the memory of the profound and meaningful lyrics. If we appreciate the lines of the English lyrical songs carefully, we can find various rhetorical devices are made good use and ...

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Decoding and comprehension are the two main tasks in reading. Reading comprehension is influenced by linguistic knowledge, cultural background knowledge, language skills, and intelligence (the abilities of thought such as motivation, purpose...

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The key of listening learning is relying on students’ autonomous learning rather than class, and studying on the use of listening learning strategies on non-English major is significant. Listening autonomous learning strategies can help st...

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In a narrow sense, translation is an interlingual communicative activity. The birth of translation is a result of a strong need for communication between people speaking different languages. In all translating and interpreting the source and...

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As a prevailing idea of the 19th century in New England, transcendentalism plays an important role in the influential origins of Emily Dickinson and her poems especially her nature poems....

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Nowadays, domestic and oversea scholars and experts have studied the usage of Politeness Principle in different situations, such as Politeness Principle of metonymy in the conversation, cross–culture communication...

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Then some reasons that cause these differences will be summed up. Through a comparative study of Chinese and western concept of face in this article, people will know more about face in different countries. Therefore, unnecessary misundersta...

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The paper first discusses the advantages and disadvantages of endowment models between China and the US. Then it analyzes endowment models of two countries from the relation between connotation of endowment models and the connotations associ...

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In China, there are many expressions about the definition and addressing of public service advertisements, like social morality advertisements, social voluntary advertisements, social public education advertisements, public advertisements an...

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The world in a state is changing, so is language. Vocabulary is the most apparent respect that reflects the changing of language. Since China’s reform and open-up started in 1978,great changes have taken place in all fields of the social l...

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The style of advertisements about public service is very special, and the translation of advertisements about public service involves in many different ways. The pragmatic translation of Chinese and English advertisements about public servic...

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According to our understanding of metaphor as an important method of conceptual thinking, this thesis tries to find out the straightforward principles and strategies of metaphor translation in advertising for the audience....

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This paper intends to make a comparative study on the similarities and differences in Chinese and English personal names and the cultural and social factors. The comparisons consist of the origin of English and Chinese family names...

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From the cultural sources, the numbers 6, 8, 9 and the even numbers, except for 4, are the favorite numbers of the Chinese people from ancient times. This is a very good example of Chinese euphony culture. In the long culture development, it...

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The first stage is the rhetorical study of metaphor Aristotle and Fantanier are chief advocates, and is lasting more than two thousand years, approximately from 300 B.C to the late 1930s. Aristotle is the first person who began to study meta...

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In conclusion, many domestic and foreign scholars have studied compliments from different aspects in recent years, such as functions, topics and responses. However, there are fewer papers concerning the differences between English and Chines...

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