Second, it is designed to publicize traditional Chinese culture and let the world know more about China. China has five thousand years of history with rich, splendid historical and cultural traditions. With rapid globalization of the world t...

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Firstly, we will review the concepts of discourse and discourse coherence, and see what scholars have done on this subject. Then, a brief introduction to the emergence and development of cognitive linguistics, as well as the cognitive view o...

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Humor, the quality that can make something funny and amusing, as one positive rhetorical effect which could be brought by ambiguity, is a very common phenomenon in daily life which is liked by almost everyone. So it is also worth a deep stud...

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Lao She, formerly known as Shu Qingchun, a Manchu, was born in a poor family in Beijing City and grew up in the underlying people's living environment of Beijing. In 1913 he was enrolled in Beijing Normal School, where he graduated in 1918. ...

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Snowed in, Lockwood is grudgingly allowed to stay and is shown to a bedchamber where he notices books and graffiti left by a former inhabitant named Catherine. He falls asleep and has a nightmare in which he sees the ghostly Catherine trying...

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Chinese interpersonal relationship is power-oriented or status-marked. Chinese people address one another according to his or her position in the clans or the society. Patriarchal clan is the base of traditional Chinese social structure. Und...

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As the definition of euphemism, different people have different definitions of political euphemism. Generally speaking, political euphemism is mostly used in political activities and subjects, which has the particularity and sensitivity of i...

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This article studies English humor from the perspective of pragmatics. It consists three parts: the first part is to review the research of the history and status of English humor, the relationship between English humor and cooperative princ...

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He advocates that Chinese reporters should learn to use direct quotations in their reporting. However, theirs researches are still not comprehensive. Therefore, in this essay, we will mainly study the pragmatic functions of quotation in Engl...

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All in all, commercial advertisements not only have commercial value, but also have a certain pragmatic research value. In this paper, a brief introduction is given to its major features in order to know advertising English more deeply. At t...

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Traditional values are the core of culture. If we do not understand the values of a nation, it is impossible for us to understand their behavior. The advertising producers take advantage of this and make a big fuss around the way people thin...

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Euphemism is a universal phenomenon of language use. It is not only a social linguistic phenomenon, but also a cultural phenomenon. In the development of the society and human civilization, euphemism always goes with the human verbal communi...

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Willa Cather is a distinguished writer with ecological consciousness, and the relationship between human and nature is a core issue in her works. Thus her novels have significant meaning for the research of ecological literature and the prom...

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Transliteration, Literal Translation, Free Translation, Substitution, Noting, and Substitution…Whatever the method is, loyalty to the original speaker is always kept in mind. Yu and Wei described three levels of equivalences of E-C transla...

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Language transfer can be divided into positive transfer and negative transfer. Positive transfer occurs where there was concordance between the first language and the second language. In such a situation, acquisition would take place with li...

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Throughout his short yet prolific literature life, Poe had written nearly seventy tales, many of which were more or less indebted to some influence of Gothic fiction. But Poe was such a genius that he not only inherited from the realm of Got...

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His view of the world is with distinct feature of the times and Robinson Crusoe has devoted all his long-story novels to all his social and political ideals, and the view of the world with distinct feature of the times....

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Translation of Chinese dish names is a new field of translation studies and is an urgent and difficult task of translation. In the 1990s, articles of Chinese dish names translation were only seven. In view of the chaotic situation of dish na...

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The gender and age differences in language refer to the differences made by the men and women in the use of the same language or dialect. This difference is an objective fact exists in human society; one of the common forms of social variati...

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There are many factors that contribute to the untranslatability of ads and the paper will show us some of these factors. The paper also illustrates some effective strategies to solve this untranslatability. The paper tries to get it across t...

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