Obviously,the successful use of language becomes very important,especially the use of hedges.If they are used properly,they can not only reinforce the vividness but also bring about incredible advertising effect. This paper will focus on the...

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This paper has been written from the pragmatic perspective, which not only helps to enrich the understanding of fuzziness, but also helps to promote the studies of advertising language and make the previous studies about advertising more pra...

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With regards to the translation of English news headlines, quite a few translators in China have been investing sustained efforts into working out appropriate strategies. Pioneers in this field such as Xu Mingwu, Chen Hongwei, Liu Qizhon, Li...

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Euphemism is a common phenomenon in almost all societies. Many scholars at home and abroad have detailed description of euphemism in different perspectives, which have contributed a lot to the study of euphemism. In 1580s, the English write...

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This paper analyzes and compares the attributes and the usage of Chinese and English kinship terms in the first part and then centers on underlying causes of differences from cultural angle，finally puts forward several translation methods....

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Seeing people around Emma herself living a happy life, she changes her attitudes towards love and marriage. Through this painful process, Emma eventually gains the growth. She grows from an innocent and selfish girl into a mature woman...

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The novel depicts a story of a puritan woman Hester Prynne who is punished to wear a scarlet A, which represents the crime of adultery. The pretty young lady tries to settle down in Boston with her ugly husband Chilling Worth who is a schola...

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During her own literary creation process, Woolf had been influenced by her father in the aspect of literature since she was young. When she grew up, she made great effort to break the literary traditions and set up new novel styles as well a...

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Vagueness is generally considered one of the inherent and most crucial characteristics that natural language has. Vagueness is widely used between the communications of people for the reason that it offers people more flexibility and ways to...

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Trademark is closely associated with market economy because it is the symbol marked on goods．The producer, the dealer or the supplier of products or services sells his products or services with his trademarks．Trademarks also offer the co...

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“Chinglish refers to the awkward English used by Chinese English learners and users in English communication, which is not standard English and not conforms to the customs of English culture. Chinglish happens because people are interfered...

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Now more than 80 percent of Internet users in China are young people, especially students, who do not have independent income, while the Internet is charged by time. In order to save time and the cost of Internet access charges, new language...

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The difference of the connotation of the color between different cultures is determined by each different national and historical background, the different traditions and habits, the different peoples’ life experience, and aesthetic psycho...

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According to Skopostheorie theory, translation is a purposeful cross-cultural action based on the source text. The process and methods of translation must be guided by the purpose of translation activity. As far as the translation of a Chine...

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It is our common knowledge that differences exist between each pair of two cultures. And different values, traditions, education systems can be the possible reasons for cultural differences. With the increasing process of globalization, espe...

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His relentless pursuit of wealth, his scorn for tradition and his ability to change the island are the perfect explanation of individualism. Ian·Watt, the famous scholar, uses the economic individualism and religious individualism to refer ...

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The novel The Joy Luck Club was first adapted into a film of the same name in 1993 by Chinese-American director Wang Ying. The film also drew a lot of attention. And the conflicts between Chinese and American cultures reflected in...

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In the 18th and 19th centuries, women have neither social status nor source for living. Men rule the world. Women are not entitled to inherit fortune. The only money they have is the limited dowry. There are several ways for middle class wom...

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Henry James was born in New York City, and he settled down in London in 1876. The literary career of Henry James is generally divided into three periods. In his first period (1865-1882), James took great interest in international themes. ...

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With the strengthening of global integration, English occupies a very important position in people’s daily communication and therefore learning English well becomes an important task of contemporary students. In the meantime...

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