译文(字数 4781):
关于中国在线团购的问题及对策
摘要:在线团购在中国快速发展,近年来建立了成千上万的集体采购网站。它巨大的方面了人们的日常生活。然而,新的问题出现,消费者的隐私难以保护,阻碍网络集体的发展。不清楚的模型是可能造成对网络的安全,对违反合同的补救措施的阻塞通道,不完善的监督和管理系统的原因。为了发展和完善在线团购,客户在线的信息应该培养集体团购,网上集体采购应该创新营销模式,与网络相关的法律法规应该完善集体采购,和安全技术对网络的集体采购应该改进。
关键词:在线团购 营销模式 监督和管理系统 网络安全
外文原文(字符数 23168):
外文出处:The 2nd International Conference on Education, Management and Social Science(ICEMSS 2014)
Issues and Countermeasures of Online Group-Purchasing in China
LIAO Gen-Wei
Abstract:With the rapid development of online group-purchasing in China, thousands of group-purchasing websites have established in recent years. It brings huge convenience for people’s daily life. However, the emerging issues and problems that the ratio of closured group-purchasing website to the opening is high, the number of the disputes relevant to group-purchasing is increasing, and the privacy of consumers is difficult to protect for, hinder the development of online group-purchasing. The unclear marketing model, the indifference to internet security, the blocked channels of remedies for breach of contract, and the imperfect supervising and management system, may be the reasons behind that. In order to develop and improve the online group-purchasing, the confidence of customers to online group-purchasing should be fostered, the marketing model of online group-purchasing should be innovated, the laws and regulations related to online group-purchasing should be perfected, and the security technologies about online group-purchasing should be improved.
Keywords:online group-purchasing, marketing model, supervising and management system, internet security