Advertising plays an increasingly significant role in modern society with the development of society and economy and the intense globalization. It affects people’s daily life and work through many ways, and this influence will be intensify...

The violation of the CP will result in ambiguity or produce a hidden meaning to the conversation. To some extent, the use of puns is a kind of violation of the CP. Consequently, if we analyze the puns from the perspective of the CP, we may h...

Therefore, advertisers rack their brains to the pursuit of new ideas to make the skills of puns more complicated and this brings some difficulties to PSA translation. The translation of puns in PSA should base on the content and features of ...

The frequent use of rhetoric devices is an important character of advertising English, which is as well an effective way to make the advertisement attractive. Among various figures of speech, pun is extremely loved by advertisers. A pun (als...

英语广告中有四种双关语，分别是谐音双关、语义双关、词性双关和仿拟双关。双关语有的是利用重复一个词的不同意义明确表示出来，有的则不重复，需要读者自己去分析决定词的意...

如同其他情景喜剧一般，《老友记》综合运用多种幽默手段。有反语、夸张、双关语等语言类的幽默；也有依靠背景、人物装扮、夸张的肢体语言等视觉类幽默；更有文化差异造成的文...

Since the use of puns can bring the rhetorical effect of humor or satire, enhance the richness of the information, and make the language melodious, puns have been frequently used in literature, media and people’s daily talks. This disserta...

In order to do an analysis of these different skills, to find out their respective advantages and limitations, the author will make a contrastive analysis of the two versions of Shakespeare’s Four Comedies by Zhu Shenghao and Liang Shiqiu....

With the guidance of Skopostheorie, this dissertation had deeply research of Pun in Business Advertising on TV. Skopostheorie pointed out that both the translation strategies and translation behavior had a variety of purposes. The translator...

The controversy of translatability and untranslatability, both at home and abroad is always a disputed issue. Nowadays, it is well-accepted that translation is a possible and feasible task. However, there are still some language points and c...

Therefore, based on Relevance Theory by Sperber and Wilson, the author attempts to study puns including definition, characteristic, function and classification. The paper is supposed to achieve the following three goals. Firstly, it can help...