功能目的论认为决定翻译过程的不是原文，也不是原文对接受者的影响或者是作者赋予原作的功能，而是由发起者发起的译文预期的功能或目的所决定的。本文拟从功能目的论角度，以...

All film titles have several features: linguistic feature, aesthetic feature and cultural feature. As modern art, film titles have aesthetic feature. In fact, those are closely related to rhetorical devices. Examples are All or Nothing,...

　　Later, Reiss’s student Vermeer proposed that translation is one kind of action, any of which has an aim or purpose. The translator should take the purpose and situation of the clients into consideration, then select the necessary inf...

The competition among modern companies does not only lie in the quality of the product, but also in the brand. How to make their products or commodities better understood and accepted , or even welcomed by the customers in the market, especi...

Second, it is designed to publicize traditional Chinese culture and let the world know more about China. China has five thousand years of history with rich, splendid historical and cultural traditions. With rapid globalization of the world t...

Public service advertisements are messages of a nonprofit organization about programs and services that will help a community. They are effective ways of raising public consciousness about an issue, social responsibility and social interests...

Equivalence-Based theories， once the frequently used translation theory hold the view that the translated advertisement should have the equivalent or similar effect on the receptors as the source one on the original consumers....

In addition to the skopos rule, there are two other principles: coherence rule and fidelity rule. This paper, with Skopostheorie as its theoretical framework, explains the purposes and functions of corporate profiles. Based on detailed analy...

The relation between domestication and foreignization has been a very controversial topic in translation studies. The focus of the debate is whether the translator should adopt the strategy of domestication or that of foreignization. Some pe...

Skopostheory comes by the need. In 1978, in Katharina Reiss’s basis, her student Vermeer established the translation skopostheory, and free the language translation from the traditional translation further. He thought that translation is a...

The study of Qu Qiubai’s translational practice has great realistic significance for the modern translatology. Qu Qiubai’s translation practice features a character of purpose. The author uses the skopos theory as a tool to observe and s...

As a tourism country, China has innumerable sights of gorgeous and varied natural scenery. The natural, cultural and historic sceneries have attracted many tourists from abroad. Therefore, translation of tourism materials plays an important ...

This dissertation explores Chinese to English translation of public signs from the guidance of skopos theory. The purpose of this thesis is to analyze translation methods of translating Chinese public signs into English from the guidance of ...