云南省咖啡产业的发展现状和对策研究.doc

摘要:从1902引入宾川县零星栽种起，云南省的咖啡种植历史至今已有100多年，特别是经过近几年的大力发展，已经成为全国最大的咖啡种植和出口创汇基地。但是与国外著名的咖啡生产国相比，云南省的咖啡产业还有着很大的差距，存在着诸如基础设施薄弱，深加工能力不足，缺乏有效的宣传和营销等问题。针对咖啡产业存在的问题，通过研究提高云南省咖啡的附加值的方法，以求调整咖啡产业的发展方向，带动地区经济水平的提高。本文通过对近年来云南省咖啡种植的基本信息的分析，针对咖啡种植中存在的缺乏有效的选种和产品监管，基础设施薄弱、加工程度低、缺乏有效的宣传和营销、对市场风险的认识不足等问题。提出了咖啡附加值的相关建议：加强优良品种选种选育和规模种植，加大深加工和技术的投入，加大宣传力度创建品牌价值，加强国际合作，广泛利用自身的优势，争取政府的支持和引导，打造属于云南自己的咖啡休闲文化和产业链，带动地区的经济发展。

关键词：  云南咖啡；  附加值；   发展道路

Abstract:From 1902 sporadic planting into Binchuan, Coffee  have  been cultivated more than 100 years in Yunnan Province, after the vigorous development in recent years, Yunnan has become the largest coffee planting and export base. But  the coffee industry have a large gap which compared with foreign famous coffee-producing countries in Yunnan province , existing such as weak infrastructure, deep processing of incompetence, lack of effective publicity and marketing, etc. The problems for the coffee industry, through research to improve the added value of the Yunnan Province of coffee, adjust the direction of development of the coffee industry raise the level of regional economy. This article through to Yunnan coffee planting basic information analysis in recent years, according to existing the lack of effective selecting seeds and product supervision in the coffee planting, weak infrastructure、low degree of processing、lack of effective publicity and marketing、 Lack of knowledge of the market risk. Put forward the relative suggestions of coffee added value, strengthen the selection breeding of fine varieties and large-scale cultivation, Increase the input of deep processing and technology, step up publicity efforts to create brand value, to strengthen international cooperation, extensive use of their advantages, want the government to support and guide, build own coffee leisure culture and the industry chain for Yunnan, leading to regional economic development. 

Keywords: Yunnan coffee；Added value ; Development road