Mode of thinking in business negotiation is the behaviors of the negotiators acquainted themselves with objective things rationally during the business negotiation, and it is the indirect and general reflection of the negotiators’ attitude...

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Successful international business communication requires business people to well understand what cultural differences are and the ways or skills to avoid cultural shocks. The most basic step is that before we communicate with customers...

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Euphemism is a common communicational skill in our daily life. Usually, when we mention something unpleasant in our conversation, we feel it appropriate to speak euphemistically, rather than taking the risk of being embarrassed by expressing...

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In communication, people tend to focus on the expression of the language, ignoring the significance of non-verbal communication. Although the definition of silence varies among scholars, a commonly accepted version of this includes gesture, ...

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Tracing back the Merriam-Webster Dictionary and Wikipedia defines "Face" as a fundamental concept in the fields of sociology, sociolinguistics, semantics, politeness theory, psychology, political science, communication, and Face Negotiation ...

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Language is the most important thinking tool for human beings. Vague Language has been a very important problem for philosophers as well as linguists. The research on vague language can be traced back to the initial years of the last century...

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This comparative study is designed to reveal the general characteristics shared by the two cultures, and then explore the different compliments in these two different cultures. The most important thing is to compare and analyze the differenc...

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Part one is literature overview, which introduces some definitions of related concepts: value and intercultural business communication. Value, as a main carrier of the culture, is classified into 2 categories: cultural value and social value...

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Advertisement language is the core of ads. Social culture influences even limits this kind of language and expression, meanwhile, the advertisement language contains and reflects the social culture. The advertisement exists in a society whic...

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On the other hand, public signs have a number of distinctive features. For instance, they are mostly in the form of a single sheet of board, paper or metal, with clearly written words or drawings in large print for people to read or view fro...

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This paper, making a research on the differences between Chinese and English idioms, tries to remove the barrier and helps people to have a successful intercultural communication. There are many reasons that contribute to the forming of the ...

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With the rapid development of Internet, the value of the electronic commerce has been gradually accepted by Chinese entrepreneurs. The development of electronic commerce has experienced several times on March 6th 1998, which is the first tim...

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Another widely quoted definition is that “Culture is the total accumulation of belief, custom, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of ...

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Advertisement translation is not a simple translation task, but a carrier of cultural transmission. However, some translators pay more attention to word-to-word translation while ignore the significance of cultural aspects...

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The thesis is divided into six chapters. Chapter One is background information of advertisement. Chapter Two is an overview of studies abroad and in China. Chapter Three has a brief introduction of the nature and features of advertisements. ...

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This thesis begins with analyzing the relationships among culture, language, and communication. Then the author points out that the Holy Bible is an essential part of Western culture and that it has had much influence on Western politics, ed...

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Body language is known as non-verbal behaviors which transmit information through gestures, actions and facial expressions. People communicate with each other by their body language in the ways of nodding, waving, eye contacting, shrugging s...

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This thesis is made up of five parts. Part one is an introduction to body language in cross-cultural communication. Part two is the previous studies on non-verbal communication and body language. The understanding ...

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So it’s very necessary to understand and apply cultural connotation which contained in language. Therefore, this paper aims at the different cultural phenomenon in English and Chinese color words, and probing into its cultural reasons for ...

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Therefore, this thesis will conduct a comparison at the English and Chinese animal idioms in different aspects, such as the animal idioms with the same cultural connotation in English and Chinese...

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