跨文化传播视角下解读微视频.doc

Abstract:This dissertation is based on the perspective of cross-cultural diffusion, and    studies the micro video taken by the sina micro blogger DuJiao SHOW and      Association for the Study of WaiGuoRen. Explored the similarities and differences  between the Chinese and American cultures in the video and the reasons for their  formation. The results show, China and the United States have gradually converged in terms of diet, consumption, science and technology and entertainment, leading to similar reasons for globalization, technological development and Changes in        exchange rate policy. There are great differences in marriage, education, and family between China and the United States, The reason for the difference is differences insocial structure and systems, differences in values, and differences in laws and     regulations.

Keywords: Cultural Communication; Cultural Differences; Interactive Communication; Fusion

摘要:本文以跨文化传播的视角为基础，研究新浪微博博主DuJiaoSHOW与歪果仁研究协会所拍摄的微视频。探讨了中美文化在视频中的异同点及其形成的原因。结果表明，中美两国在饮食、消费、科技、娱乐等方面逐渐趋同，导致其趋同的原因是全球化、技术发展和汇率政策变化等。而中美两国在婚姻、教育、家庭等方面存在着很大的差异，其差异的原因在于社会结构和制度的差异、价值观的差异以及法律法规的差异。

关键词：文化传播；文化差异；互动交流；融合

Contents

Abstract

中文摘要

1 Introduction-1

1.1 Background of the Study-1

1.2 Purpose and Significance of the Study-1

2 Literature Review-2

2.1 Studies Abroad-2

2.2 Studies at Home-5

3 Comparative Analysis on Characteristics of Sino-US Cultural Reflected in Micro-Video in Du Jiao SHOW and Association for the Study of Wai Guo Ren-6

3.1 The Similarities of Sino-US Culture-6

3.1.1 Diet Concept-6

3.1.2 Consumption Concept-6

3.1.3 The Science and Technology Concept-7

3.1.4 Entertainment Concept-8

3.2 The Differences of Sino-US Cultural-8

3.2.1 Marriage Concept-8

3.2.2 Education Concept-9

3.2.3 Family Concept-9

3.2.4 Legal Awareness Concept-10

4 Causes Analyzing-10

4.1 Causes of Similarities-10

4.1.1 The Background of Globalization-11

4.1.2 Technology Development-12

4.1.3 The Exchange Rate Policy-13

4.2 Causes of Differences-13

4.2.1 Social Systems and Structures-13

4.2.2 Values-14

4.2.3 Laws and Regulations-15

5 Conclusion-16

References-17

Acknowledgments-19