There is no denying that English advertisements have been playing more significant role in peoples’ life and work, so it is full of great importance for us to know more about advertisements with our mind and heart. If so, I believe there w...

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As a highly colloquial speech, it is especially effective on casual and intimate occasions. The attitudes toward slang are also very contradictory among common people especially scholars....

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Body language is an important part of our daily life. Actually, it plays a significant role in each county all over the world. When we visit various countries, we will find a lot of differences of the same body language in different countrie...

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As the human society hurdled over the threshold of the 21st century, in a more civilized world, it seems that, women, the huge community which accounts for half the world’s population, is now enjoying an equal status as her counterpart in ...

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However, non-lingual factors, other than verbal factors, are also vital , sometimes even equally important as lingual ones., and cover a variety of things like psychological aptitudes, encyclopedia knowledge, background knowledge ,to name j...

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Politeness or courtesy is an indispensable part of our daily life and a crucial fact in human communication. Politeness helps people leave a favorable impression on others, and communicate with others smoothly and pleasantly, thus maintain a...

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As one of the most important mass media to send information, news report plays a more and more indispensable role in today’s growing information society. It has become an important part in people’s everyday life and even in ways of excha...

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Since the words are the carrier of advertisement, the thesis tries to analyze language features in English advertisements from the influential factors of phonological, lexical, syntactic and rhetorical features. Advertising English is a styl...

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People regard William Wordsworth as the “Worshipper of nature”. “In his poems William Wordsworth aimed at simplicity and purity of the language. The poet was a passionate lover of nature and his descriptions of lakes and rivers, of me...

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It can make the students master knowledge easily. At the same time, it lets students gain the feelings of accomplishment and win confidence in English learning. Finally, they will be interested in English learning and study English in and ou...

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Language being a social mirror, the root of the sexism in English is not English itself but the inequality of social status between man and woman. The researches of the linguistics show that, men are the central characters in many aspects...

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Nowadays with the development of the whole world, English has been widely used and plays a significant role in our daily life, so exact translation from English into Chinese is required. In many English novels, English articles of laws or sc...

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In order to give detail analysis to the meaning of hand gesture, two parts of hand gestures are classified to give detail analysis. Third, comparisons of common hand gestures of different meanings based on cultural difference are introduced....

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The earliest study of nonverbal communication could be traced back to that of various schools of thinkers in pre-Qin Dynasty and Greek philosopher Aristotle. Confucius paid more attention to appearance and posture in different occasions and ...

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When Toury (1995) put forward the concept of translation norms, he considered that the norms was established by the surroundings and was the reflection of the surroundings. Each surrounding has its own norms for translation. Besides, ...

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As a natural consequence of the frequent language contact among different language users, code-switching has been so widely used that we can often come across it in daily communications, advertisements, newspapers, magazines,...

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We live in a colorful word. If we look around, it’s not difficult to find that all the things around us are in their unique colors -- red flowers, green grass, blue sky, white clouds -- various colors make our word more florid and beautifu...

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With the deepening of economic internationalization, advertisement has become one of the most important products of culture in the modern age. Thus to translate advertising languages properly become vital. This paper proposes the characteris...

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Early researchers regard code-switching as a result of “interference”. The study of code-switching hadn’t become a focal issue among linguists until the beginning of 1970s when Gumperz finds out that there exist social significances in...

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Chinglish is a concept first put forward by Mr. Ge Chuangui in the early 1980s. It is a language with lots of Chinese characteristics which exists in the English learning process among Chinese learners. For instance, in English writing...

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