本文的理论依据是Sapir-Whorf 假说。他的主要观点是语言不仅是社会发展的产物，我们在说这门语言的同时，语言还能反过来影响我们的思维看法。语言的性别歧视主要体现在语言的不对...

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在中西方思维差异对语言的影响上进行研究可以使我们在通过不一样的语言交流时更加正确。当中文母语者使用英文的时候，很少有能够通过英文母语者的角度来思考的人，同样英文母...

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女性是社会生活的组成部分，在历史的发展中，她们的地位在不断发生变化,女性地位的变化在女性用语中鲜明的表现了出来，而且女性的能力决定其地位和在社会生产中扮演的角色。此...

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In this part, I will give explanations of transferred epithet, and give some examples both in English and Chinese. I will also give some study results of many scholars, and analyze the effects of transferred epithet. At last, I will make a c...

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英语作为一种国际语言，对广告的宣传和发展起着至关重要的作用.如何理解和创造英语广告，这对我们大部分人来说是一个挑战。本文从语法特征、词汇特征和修辞特点这三个不同的角...

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随着目前市场经济的发展，广告已经成为一种重要和必须的一种营销方式，影响着消费者的购买力和社会的交流，它已经引起了密切的关注与研究。在这种情形下，对英文广告语言特色...

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However, studies on sitcoms are far less than those on written works. As a means of entertainment, sitcoms have contributed a lot to people’s lives and have brought much laughter to human beings. Still and now, few studies on sitcoms have ...

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Business negotiation aims to balance the profits from both sides by expressing their opinions and standards with languages. During the process of negotiation, it is very important to express their ideas completely and clearly. Then, the nego...

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Language is a carrier of social culture and a main social communication tool, coming from society and directly reflecting the guiding ideology of human beings, moral qualities, ideas and interpersonal equality. The relationship between langu...

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With the development of modern life and gradual globalization of economy, intercultural communications between people from different cultural backgrounds are becoming more and more frequent. As a means of mass media, advertisements play a si...

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With the growth of network technology and economy, network language plays an important part role in conveying information to the public. It is known that network language is of great significance in this modern society. Current researches on...

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Nowadays, advertising plays a decisive and significant role in today’s business world and it has absolutely penetrated every corner of our life. Although advertising promotion needs accurate information as well as clear intention, vague la...

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The famous educator Dewey said, it is impossible to establish a scientific pedagogy with the monotonous treatment to children. Educators and teachers in the new era, have gradually set up a humanistic educational concept. The curriculum refo...

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As a tool of communication, language plays an important role in daily life. "Body language", like verbal language, refers to nonverbal  behavior, which plays an important role in helping people communicate with each other. An investigation...

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数字有其自身存在的意义，数字的运用充斥在生活和研究中，了解数字在英汉语言中的运用有助于我们理解英汉文化之间所存在的差异。而在现如今的研究现状中，学者大都着重研究数...

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With the growing trend of globalization, the rapidly increased economy and numerous opening-door policies, English has enjoyed an increasing importance in modern China, which is surfaced to catch people’s attention paid on this widely-used...

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The United States has been nominated as the most powerful country in the world. The political ideology has significant influence among other countries. Besides, it is also the over-heated topic in the world. Among various ways people adoptin...

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In recent years, with the popularity of Internet, network has been applied in all fields of people’s life. One of its significant features is that network has changed people’s life, which includes people’s mind, life style, ways of c...

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John Witherspoon, who was the first person concerning about American slang in USA, as one of the pioneers, focused on the pure linguistic point of view of American slang, wrote three papers in 1781 to the Pennsylvania Journal explaining slan...

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There’s one common research interest both domestic and overseas scholars have. That’s the factors to promote or affect the learners in plurilingual phenomenon. According to the transfer phenomena mother tongue bought to L2 in SLA, the tr...

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