中文摘要：2008年8月在加利福尼亚州旧金山成立，爱彼迎是一个值得信赖的社区，让人们可以通过在线或用手机或者平板电脑在全球范围内查找，发现和预定独特的住宿。爱彼迎和它的社区是日益增长的共享经济的一部分。这种商业模式通过网络技术和社交工具提供强大的功能，重新定义商品和服务在公民、企业和政府间创建和交换的方式。爱彼迎的卓越商业模式可以成为共享经济企业的典范。本文在分析爱彼迎的商业模式基础上，提出了爱彼迎产品和服务的优点，分析了爱彼迎在进入中国市场所面临的问题及其解决方案和策略。最后，对相关企业提出了一些启示和建议。
关键词：爱彼迎；商业模式；商业画布模式：启示和建议
Abstract:Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world—online or from a mobile phone or tablet PC, Airbnb and its community are part of the growing Sharing Economy, a business model pushed by network technologies and social tools that is redefining the ways of exchanging goods and services in the market. Airbnb’s excellent business model can be a good example for enterprises that in Sharing Economy. Based on the analysis of Airbnb business model, this paper points out the excellent features of Airbnb products and services, also analyzes the problems while Airbnb came to the Chinese market and its solutions and strategies. Finally, this paper gives some enlightenments and suggestions for relevant enterprises.
Keywords: Airbnb; business model; business model canvas; enlightenments and suggestions
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