Abstract: With the fast pace of economic integration,more and more foreign female care products sweep into domestic market. In order to gain more consumers’ concern and take predominance in the market, instructions as a special kind of media between consumers and companies, plays a crucial role. Therefore, translation of female care product instruction is really important. This paper, by taking advantage of case study of Avene, probes into the E-C translation strategies of female care product instruction from the perspective of Skopos Theory’s three principals, namely, skopos rule, coherence rule and fidelity rule and consumption psychology, hoping to provide suggestive information and principles in this areas.
Key words: E-C translation; Skopos Theory; female care products
Contents
Abstract
中文摘要
1. Introduction-1
2. Literature Review-2
2.1 Studies on Female Care Product Instruction Translation-2
2.2 Studies on Skopos Theory-2
3. Introduction of Female Care Product Instruction-4
3.1 Definition of Female Care Product Instruction-4
3.2 Components of Female Care Product Instruction-5
3.3 Functions of Female Care Product Instruction-6
3.4 Linguistic Features of Female Care Product Instruction-8
4. Skopos Theory Applied in the E-C Translation of Female Care Product Instruction-13
4.1 A Brief Introduction of Skopos Theory-13
4.1.1 Skopos Rule-14
4.1.2 Coherence Rule-14
4.1.3 Fidelity Rule-15
4.2 Skopos Rule Applied in the Translation of Avene-16
4.3 Coherence Rule Applied in the Translation of Avene-19
4.4 Fidelity Rule Applied in the Translation of Avene-25
5. Conclusion-29
References-30
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