As a tourism country, China has innumerable sights of gorgeous and varied natural scenery. The natural, cultural and historic sceneries have attracted many tourists from abroad. Therefore, translation of tourism materials plays an important ...

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As an important medium of international communication, public signs, especially Chinese-English bilingual public signs in our modern society, have a vital role to play in the image of China to all the foreign visitors. However, English versi...

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This paper attempts to find a better way to translate business news in order to present readers with more accurate information. As timeliness, promptness and accuracy are the three elements of the news, the basic aspects of the skopos theori...

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As a mass media，the films and TV plays art has rapidly and startlingly become a main tool of culture transportation，which plays an important role in the international communication. And as a result，subtitling becomes a significant sub-...

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So enterprises should know what bundling strategy is, know the motivation of consumers’ purchasing behaviour, and then learn how to implement the bundling strategy properly and effectively. The aim of this study is to investigate the prese...

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China is a country which has a long history and boasts a variety of cuisines with distinct features. Since China joined in WTO, Chinese culinary masters satisfied foreigners with delicious food. Chinese cuisine, especially Cantonese cuisine,...

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Skopostheorie is one of the famous translation theories and plays a guiding role in translators’ translation practice. The basic rules of Skopostheorie include the Skopos rule, the coherence rule, and the fidelity rule. With the purpose of...

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Trademark translation is considered as a part of the developing strategy in a company. In trademark translation, translators need to follow some principles. It requires a translator to have a good command of both the source language and the ...

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This dissertation explores Chinese to English translation of public signs from the guidance of skopos theory. The purpose of this thesis is to analyze translation methods of translating Chinese public signs into English from the guidance of ...

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This study analyzes the differences of wine culture from the perspective of dietetic aesthetics. The dietetic aesthetics is a human activity related to the sociology, psychology, culture and so on. With the difference on the origin of wine, ...

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This thesis presents the definition, classification, functions and stylistic features of public signs, and introduces the functionalist tranlation theory. On the basis of the theory, the author tentatively proposes four principles for public...

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The purpose of the translated advertisement slogan is to leave the key brand message in the minds of the target consumers. However, traditional equivalence-based linguistic approaches to advertisement translation fail to achieve satisfactory...

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本文旨在通过对喜福会的文本解读，解析喜福会中三位女性：许安梅，龚林达，许露丝遭受磨难和挫折后如何争取自立自强的过程。她们没有听从命运的安排，而是在顽强地跟命运抗争...

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揭示了女主人公海丝特·白兰胸前所佩带的红字“A”的象征意义的转变过程。通过挖掘红字“A”所代表的通奸(adultery)、能力(ability)和天使(angel)等象征意义，该论文揭示了女主人公抗争...

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欢乐谷是中国经济、中国旅游业迅猛发展的见证者和受益者。之所以欢乐谷在日益激烈的旅游市场竞争中立于不败之地,是因为欢乐谷没有固守坐等客来的传统营销方式,结合欢乐谷自身条...

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通过采访，针对上班族，学生还有老人来了解广大市民对广州地铁的看法以及意见，从接受调查采访的几位市民身上看，他们都反映了地铁如今的一个共同的问题——那就是拥挤，但是...

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Proverb is a short well-known saying that states a general truth, or gives advice. Proverbs come from life and people’s experience, so different countries have different proverbs. Because of differences of natural geography environment...

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Nathaniel Hawthorne, an American famous writer, concerns with the problem of sin and its effects. The Scarlet Letter, one theme of which is sin and redemption, makes Hawthorne known all around the world. ...

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Thousands of articles have been written on Shylock in The Merchant of Venice, some point out that cultural differences are the reason why critics show so large difference on attitude of Shylock. ...

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The Catcher in the Rye, it influences the American society deeply. Its protagonist, Holden Caulfield, seems to represent the young people after the World War Ⅱ—the so-called “Beat Generation”. He seeks to establish an ideal world...

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