Euphemism is a common cultural phenomenon. “eu” means “good” and “phemism” means “speech”. The word euphemism means “word of good omen”. Euphemism comes from the Greek word euphemism, meaning...

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Henry Wadsworth Longfellow had gone to Europe to study language, so the influences of Europe played a very important role in forming and developing the Romantic Movement in his poems. Romantic literature went against the formalism. The roman...

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When we translate the word “Xiao”, the first English word appeared in our mind is “little”. However, “Xiao” has many different meanings. Even the native speakers fail to aware some of them though we use it everyday....

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Integrity, as the company’s intangible assets, plays a critical role in the company’s foreign market extension, competition strengthen, brand and positive image development. Various studies on the effects of doing business with i...

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Translation is a language process, which is very complex for us. It has long been researched by many people, books and on the Internet. The content of translation is higher and wider, so we have to study it thoroughly....

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The topic of culture difference has been discussed in many published books and periodicals. Culture difference between China and the United Kingdom, a branch of culture conflicts, has been studied by scholars with enormous amount of publishe...

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The problem of translatability and untranslatability is normally a vexed academic issue in the translation field. Supporters of the untranslatability think that the differences between two languages lie in the attitudes toward our objective ...

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Ernest Hemingway was born in Oak Park, Illinois, in 1899. After he graduated from the middle school, he began his witting career as a reporter for the Kansas City Star. He then volunteered to serve as a Red Cross ambulance driver in ...

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With the development of society, people are more and more artistic in chatting. In order to take their meaning vivid, colorful and appropriate, they have found many ways to show their information. So rhetoric antonomasia plays an important r...

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Mythology art is the most beautiful flower which comes out from the imagination of human beings. Myth and legend are usually regarded as the sources of literature. The great mythological culture is not only the cradle but...

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The development of science and technology brings the motion pictures to the world. It is true that we get entertainment from watching movies. But what music and movies can offer us is far more than relaxation and entertainment...

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In the modern life, all of us know that movie and TV are the most common ways to represent the culture, because they can be spread at a very high speed and become widely transmitted easily. As a result, subtitle translation is drawing more a...

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Due to the influence of the Chinese transference, some translation of these words is confusing. This paper will analyse each definition and the basic usage of metonymy and synecdoche. This paper also focuses on the lexical meanings, pragmati...

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Metaphors make an implied comparison between two different things. Metaphors can be translated. However, as the comparison in one culture does not necessarily mean the same in another culture, the translation of English metaphors into Chines...

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As an audiovisual art which is one of the most influential mass media, movie reflects people’s life. When T.A. Edison invented the movie instruments in 1893, it was the beginning of the history of movie. Movies tell stories, create vivid i...

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When it comes to the issue about English learning, all of students hope that they have a good command of listening, speaking, reading and writing of English. However, whatever skills or principles they use in learning English, there is one ...

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Closed partnerships with many suppliers, Wal-Mart managed the supply chain efficiently. With the cooperation and modern logistics management system, Wal-Mart’s operation went well for years and got the best performance. Site selection, whi...

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Idioms were passed down from generation to generation for centuries. After thousands of years’ accumulation, idioms are provided with vivid images, profound implications and exquisite rhythms. Idioms could mirror the local customs and prac...

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In this thesis, the author talks about the understanding to the topic, that is, how the aesthetic effect functions and embodies in Chinese translation in advertising including rhetoric, linguistic styles, what’s more, how to improve the ae...

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Since human have come into its existence, there have been two different genders----male and female. The differences between their psychology and physiology are commonly known, but the differences between their speech are rarely researched by...

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