Abstract：Pricing strategy is very important for a manufacturer during a new product’s introduction to the market. It will influence the product’s acceptance by consumers, the speed its competitors enter the market, and the total profits. Many companies gain high profits by skim pricing. However, not all of them are successful. On the contrary, some companies gain high profits by penetrating pricing, such as Huawei Technology Incorporated. It adopted market penetrating pricing strategy. The prices of its products started out very low. When many customers started using them, their prices continued to climb. Because the quality of its products is good, and the customer demand for them is good. Penetrating pricing can increase sales volume. For the new established electronic businesses there is no exception.
The dissertation concentrates on the great influence of penetrating pricing on the new established electronic businesses. This dissertation will discuss the effects of penetrating pricing strategy, especially, how to optimize a given penetrating pricing strategy.
Key Words: penetrating pricing; new established electronic businesses; Huawei Technology Incorporated
中文摘要：当前，在新产品进入市场时，价格策略对制造商来说是十分重要的。它会影响顾客对产品的接受程度、竞争者进入市场的速度和总盈利。许多公司是以高价格取得高营利的。但是，并不是所有的这类公司都能取得成功。相反，有些公司是以低价格取得高营利的，例如华为技术有限公司。华为公司采用了市场渗透定价法，产品起初定价非常低，等到越来越多的顾客开始使用其产品后，华为公司就提高价格。由于其产品质量很不错，所以顾客仍继续使用其产品。低价定价可以提高销售量，对于新兴电子行业来说也不例外。
本文主要研究渗透定价对新兴电子行业的重大影响，与此同时，本文也讨论渗透定价策略，特别是讨论如何完善一个特定的渗透定价策略。
关键词：渗透定价；新兴电子行业；华为技术有限公司
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