Abstract：Memetics is a theory to explain the rule of culture evolution. Recently, memetics is applied into many domains, such as psychology, sociology and biology. The language meme makes a difference on the automobile English advertising. Advertising can get unexpected results through the replication and transmission of language memes. Advertisers make full use of meme effect to make advertising wonderful. This thesis is to study the concept of meme and introduce four stages of a meme. Besides, the author analyzes the conditions that a successful meme must have. Based on genotype meme and phenotype meme, the author divides advertising language memes into the same types in this thesis. Furthermore, this thesis attempts to introduce the concept and characteristics of genotype language meme and phenotype language meme. Based on the memetics, the author adopts inductive and deductive approaches and tries to analyze some advertising slogans. Some useful advice were put forward to creating successful advertising.
Keywords: automobile English advertising successful meme meme choice
Contents
Abstract
中文摘要
Chapter One Introduction-1
1.1 The Background and Significance of This Study-1
1.2 Automobile English Advertising-1
1.3 The Definition of Meme-1
1.4 The Structure of This Thesis-2
Chapter Two Literature Review-3
2.1 Memetics Study at Home and Abroad-3
2.2 Automobile Advertising Study at Home and Abroad-4
Chapter Three Transmission of Memes and Advertising Language Memes-6
3.1 Transmission of Memes-6
3.2 Successful Memes-6
3.3 The Relation between Advertising Language and Memes-7
Chapter Four Analysis of Successful Memes in Automobile English Advertising-8
4.1 Types of Automobile Advertising Language Memes-8
4.2 Analysis of Automobile Advertising Memes-9
4.3 Suggestion for Choosing Successful Memes-10
4.3.1 Emotional Factor-11
4.3.2 Meaning Factor-11
4.3.3 Rhetoric Factor-12
4.3.4 Memeplexes Factor-12
Chapter Five Conclusion-13
5.1 Major Findings-13
5.2 Limitations and Suggestion for Future Study-13
References-14
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