Abstract：Advertisement is the most common thing that we always ignore in our daily life. Advertising English is a form of usage with linguistic function of persuasion. It has great effect on interpersonal relationship and people’s psychological activity because of its mighty inductive capacity. We can say that advertisement has close connection between Sociology and Psychology. Among features of advertising English, syntax is more difficult to grasp than other features. General speaking, being concise, accurate, bright and alive is the basic request of modern advertising English. However, it also calls grace syntax to foil the noble and gorgeous product. For these reasons, the present study aims to analyze features of syntax in advertising English, thus it can make advertisements show its origin to audiences, and helps us have a better understanding thus make good use of advertising English. The context will show us a systematic study of features of syntax in advertising English in terms of audiences and it adopts method of literature research to help. The context will also discuss the usage of advertising English and effect on people’s life from different views of culture.
Key words: advertising English, features of syntax, cultural point
中文摘要：广告是我们日常最常见的，也是我们最容易忽视的。广告英语是语言劝说功能的一种运用形式，具有强大的诱导力，在人际关系和人们的心理活动中能施加其极大的影响力，可以说广告在社会学和心理学上都有着紧密的联系。在广告英语特点中，句法特点是比较难掌握的一点。一般来说，准确、简洁、鲜明和生动是现代广告英语的基本要求。但亦讲究句式优雅，以烘托产品的高贵华丽。因此，本文将分析广告英语的句法特点，从而使广告能更好地展现出原有的一面，帮助我们更好的理解和运用广告英语。本文从广大受众的角度，采用文献研究法，对广告英语的句法特点进行系统的学习，从不同的文化角度阐述广告英语的使用和对人们的影响。
关键词：广告英语，句法特点，文化角度
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