Abstract：Corporate culture is a hot topic which has been intensively studied by many management theorists. Dozens of studies on McDonald’s corporate culture have been carried out with their theories, most of which focused on the four aspects: its physical culture, behavior culture, system culture and values. This paper will concentrate on a comparatively new perspective: McDonald’s different levels of corporate culture proposed by Edgar Schein. It has interpreted the two surface levels (artifacts and values) of McDonald’s corporate culture in detail, and analyzed the customers’ impressions of McDonald’s corporate culture with the help of questionnaire. The analysis shows that one of the key factors of McDonald’s success is its excellent corporate culture. McDonald’s has established strong corporate culture which is not only shared by its employees but also sensed by customers.
Key Words：Corporate culture; Schein’s corporate culture theory; McDonald’s, McDonald’s corporate culture; QSCV
中文摘要：企业文化是一个热点话题，管理学研究者对此做过大量的研究。很多学者利用这些理论对麦当劳企业文化进行了的研究，这些研究主要着眼于四个方面：物质文化，行为文化，制度文化和精神文化。而本文将从一个比较新的角度—沙因的层次理论来阐述麦当劳企业文化。本文作者主要从两个浅层方面——物质层和价值观层详细说明了麦当劳企业文化,并根据调查问卷的结果分析了消费者对麦当劳企业文化的总体印象。分析表明麦当劳是一个建立了强企业文化的公司，它的企业文化不仅被全体员工共享，而且还传递给了消费者。
关键词：企业文化；沙因的企业文化理论；麦当劳；麦当劳企业文化；QSCV
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