Abstract:Corporate culture is the spirit and foundation of the existence and development of corporates, which brings new vigour, and has an important influence on the development of the whole society. Corporate institutional culture, as the cornerstone and bridge of corporate culture, combines tangible culture, behavioural culture and philosophy culture together. Certain corporate institutional culture inevitably has a promotion on the development of enterprises. In this dissertation, we study the corporate institutional culture of Haier Group---- one of the top 500 in the world and the leader of Chinese enterprises. By introducing the definition and significance of corporate institutional culture, and studying Haier's successful institutional culture, we finally explore what the suitable corporate institutional culture for Chinese enterprises is, so that it may give some useful and meaningful references in the building of corporate institutional culture.
Key Words: Haier; corporate culture; corporate institutional culture; reference
摘要:企业文化是企业生存和发展的基石，是企业的“灵魂立法”。它为企业注入了新的生命活力，对于整个经济发展有着十分重要的作用。而企业制度文化作为企业文化的中坚力量和桥梁，它更是把企业文化中的物质文化，行为文化和理念文化有机地结合为一个整体。合理的企业制度文化必然会促进企业的发展。本文以世界五百强企业、国内企业领头羊----海尔集团的企业制度文化为研究对象，通过介绍企业制度文化的定义及作用，并结合海尔企业制度文化的成功例子，以期能为我国企业在企业制度文化建设中起到一定的借鉴作用。
关键词：海尔；企业文化；企业制度文化；借鉴
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