Abstract:With the fiercer and fiercer competition in the national market, many Chinese self-owned brand automobile enterprises have marched into the oversea market. However, these enterprises are restricted for various reasons and encounter some problems in the export process. This thesis analyzes the current situation of these enterprises and summarizes their advantages and disadvantages. With SWOT analysis and examples, the writer puts forward some export strategies for Chinese self-owned brand automobile enterprises to gain sustainable development.
Key words: self-owned brand automobile enterprises; current situation; export strategies
中文摘要:随着中国国内汽车市场的竞争日益激烈，中国自主品牌汽车企业纷纷进军国外。在出口过程中这些企业受到了多方面的制约，也出现了一些的问题。本文通过对中国自主品牌汽车企业分析现状，总结中国自主品牌汽车企业的优势和劣势，采用SWOT分析模型，结合实例针对性地提出我国自主品牌汽车企业出口对策,以便这些企业能获得可持续的发展.
关键词：自主品牌汽车企业；现状；出口对策
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