Abstract:The economy in China is growing steadily, and Chinese market has gained the world's most attention while competition has been in the white-hot state. How to be more competitive in the market, is a topic worth discussing. Victoria's secret developing as the fastest growing U.S. lingerie brand, with many industries miracle, was successfully applied to a variety of techniques to complete the stage of marketing objectives, and enhance the brand's market share. How to make a stage to promote sales, and how to make a successful completion of strategic restructuring to help the brand, still due to the using of the innovative ideas and unusual marketing strategy. This paper is to show the development of Victoria's Secret as a miracle example and marketing strategy in order to understand better, when companies or brands face market challenges, consumers’ choice and trends changing, what the counter measures could be taken.
Key words: Market, Marketing Strategy, Victoria’s Secret, and Brand Strategy.
中文摘要:中国的经济正在稳步增长，中国市场逐渐成为世界上最受瞩目的市场，行业竞争已经进入白热化状态。如何在市场竞争中提高自身品牌的价值，是值得讨论的话题。维多利亚的秘密作为美国发展最迅猛最具潜力的内衣品牌，有着许多行业奇迹。它成功的运用各种技巧，完成了阶段性的营销目标，或提升品牌的市场份额，或促进了阶段性销售额增长，或帮助品牌顺利完成策略转型，这些都是源于维多利亚的秘密运用了创新的想法与不同寻常的营销策略。本论文以研究维多利亚的秘密品牌的发展奇迹与营销策略为例子，以便更好的理解，当企业或品牌遇到市场挑战和消费者购买趋向变化时，该采取何种应对策略。
关键字：市场，营销策略，维多利亚的秘密，品牌战略
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