摘要:分销渠道是影响企业发展的重要因素之一，也是企业最重要的营销资产。影响分销渠道管理与发展的内外部环境处在 不断地变化之中，只有根据环境的变化，对分销渠道进行整合才能保证分销渠道发展的活力。
在资料收集与市场调研的基础上，本文运用市场营销、经济学等学科的理论和方法对卡泰克公司汽车用品有限公司分销渠道的内外部环境及渠道成员进行了细致分析与综合评价，提出了卡泰克公司汽车用品有限公司分销长度和分销宽度的设计和选择，以及经销商选择等各个方面存在的问题。
全文分六部分：第一部分介绍研究背景及目的。第二部分重点介绍综述该研究领域的历史、现状。第三部分介绍卡泰克公司的长度设计和研究。第四部分分析了卡泰克公司宽度的设计和研究。第五部分针对卡泰克公司分销渠道设计进行评价和调整。第六部分进行了归纳总结。
这次对卡泰克公司分销渠道设计管理工作是公司成立以来第一次进行的在理论指导下，结合实际情况的具体研究工作，对提高卡泰克销量和市场占有率具有十分重要的意义，对今后进一步提高卡泰克汽车产品有限公司的管理水平也具有一定意义。
关键词: 分销渠道 汽车用品 渠道长度 渠道宽度 渠道评价
Abstract:Distribution channel is one of the most important factors for the development of enterprises, and also the most valuable distribution assets of enterprises. The internal and external environments that have influences on the management and development of the distribution channel are in constant change now. Only by the conformity of distribution channel can its vitality be ensured.
Based on the mater collecting and marketing surveying, the thesis analyzed the internal and external environment and channel members of the distribution channel of CARTEC by the methods and theories of distribution and economics. This thesis summarized some problems about the management of distribution, length of channel system and width of channel and so on in the CARTEC distribution channel. And based on these the conformity plan and advice to the CARTEC distribution channel were constructed.
The whole thesis consists of six parts. At the beginning, the paper gives a brief introduction to the background. Thereafter, the reviews the related theories and latest research of this area. At the third part, the paper analyzes length of the distribution channel of CARTEC and finger out the issues in it , then, the paper analyzed the width of distribution channel of CARTEC. At the fifth part, the paper makes evaluation of distribution channel designing and management of CARTEC. At last, the paper introduces suggests.
The research work is the first one that combines theoretic with practice, it is important to develop the distribution share and sale volume of CARTEC and it is also to develop the management level of CARTEC.
Keywords: Distribution channels Cars equipment Length of channel Width of channel Evaluation of channel
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