前人对于基本颜色词的研究由来已久。众多学者从不同角度研究颜色，如哲学，语言学和心理学。随着时代的快速发展，从跨文化交际角度研究颜色变得越来越流行。本篇论文将从这一...

研究内容本文主要应用石化理论、中式英语习得理论、母语迁移理论和对比分析等理论，调查和分析了中国大量学生与工作人员，在运用英语时出现的中式英语问题，同时有针对性地提...

In broad sense, idioms include fixed phrases, proverbs, sayings, mottoes and so on. The meaning of an idiom might be changed under the influence of tradition of culture, geographical environment, religion and belief, custom and habit...

If we want to have a faithful translation, we need to use particular methods, as well as creativity in some situation. This essay aims to study the Chinese translation principles and strategies of English brand names, combining with some pra...

The process of translating the advertisements is usually regarded as a kind of language conveyance as well as the cultural communication. Also owing to the diversity of the culture and linguistics, thus when translating the advertisements, t...

A lot of people think that commercial advertisement translation is the same like the literary works in words, translation style and rhetorical device. There are almost the same forms of literary works in advertisement. Maybe faithfulness, ex...

Therefore, in the inter-translation of Chinese and English idioms, it is necessary to have a good understanding of the Chinese and British cultures, which helps achieve better understanding. We will feel the cultures’ amazing information a...