网络时代的教育电视发展策略研究.doc

 摘要：进入21世纪，随着信息传播的数字化，网络化，产业化，信息化的趋势推动下，传统的教育电视的优势已渐渐不在，面临着新兴传播媒体的严峻挑战。本文从网络时代教育电视面临的挑战和机遇出发，选择10个左右的省级教育电视台进行调研分析，了解当前教育电视台的发展现状，包括定位、受众、栏目设置、内容制作以及在网络化、数字化等方面的现状，以发现当前教育电视发展的思路、经验与存在问题；最后，结合教育电视的自身优势、时代发展特征、受众需求等指出教育电视可持续发展的建议若干。

关键词：网络时代 教育电视网络化 策略

Abstract：Entering the 21st century, pushed by the dissemination of information becoming digital, network and industrialization, the advantage of traditional education television has gradually absence, faced with the challenge of new media. This paper base on the challenges and opportunities of education television in the network times, choose 10 or so on the provincial education television，analysis and research, understand the current situation of the development of the education television, including localization, the audience, settings of columns, content and current situation of network and digital, in order to find the ideas and experiences of the development of the education television, and the problems that existed; Finally, combined the education TV's own advantage, times development characteristics, education television audience's requirement，point out some suggestions about sustainable development of education television

Key words：network times   network of education television  strategy

　　网络媒介的出现既是教育电视的挑战，也为长期处于低迷状态的教育电视带来了新的发展契机。教育电视只有与网络积极融合，扬长避短，优势互补，才能与新兴媒介在媒体发展市场的角逐中争得一席之地。未来的教育电视只有大力发展互动电视，网络电视，借助网络平台缩短节目的制作过程，打造精品节目内容，翻新节目形式，才能增强可持续发展动力和市场综合实力。