XX购车网品牌推广策划方案_市场营销.rar

摘要：由于江门购车网落户江门的时间不长，目前网站的网络推广进度缓慢，存在着页面访问量较低、网站META属性管理不完善、搜索引擎收录信息少以及友情链接网站比较单一等问题，因而无法将网站提供的服务更好地推广出去。本方案主要讲述如何开展搜索引擎优化、网络竞价排名、百度百科推广、百度文库推广、论坛社区、软文、新闻以及邮件等网络推广策略去解决江门购车网所遇到的问题，通过采取上述综合效果价格比相对较好的策略，能够让网站运营者用相对较低的推广成本就可以提高各大搜索引擎收录的信息量以及搭建更多与外部互访的渠道，改善用户访问网站的情况，提高江门购车网的访问人气，最终提升江门购车网的品牌知名度。

关键词:品牌，网络推广，策略

Abstract：The Jiangmen car network opened a short time in Jiangmen city, the site of the network to promote the slow progress, there is low amount of page views, site META attribute poor management, search engine contains less information and Links Site is relatively simple, and thussite services provided can not get people better. The program focuses on how to carry out search engine optimization, PPC networks, Baidu Baike promotion, the promotion of Baidu library, forums, communities, soft paper, news and e-mail network to promote strategies to solve problems encountered by the the Jiangmen car network, taking the above the combined effect of price than the relatively good strategy that allows Web site operators with relatively low marketing costs can increase the amount of information in major search engines and build more exchange of visits and external channels, to improve user access to the site to improve the popularity of the Jiangmen car access to the network, and ultimately enhance the the Jiangmen car's brand awareness.

Keywords: Brand，network promotion，strategy

评测指标：

1、网站流量、搜索引擎收录数量、反链数量等数据的指标分析和评价。可以採用免费或收费的网站流量监测系统，比如免费的目前有51la，chinaz以及站长之家等等，也可以使用网站后台监控系统进行流量监控。

2、网站推广对企业网络品牌建立或拓展的评价分析。一般是通过潜在客户的反馈信息，本企业渠道和竞争对手的反应等等方面来做出评价。

3、企业销售促进或直接销售形成。可以通过网络反馈、企业线下电话反馈的记录，企业业务人员和潜在客户的沟通等方面去监测网站推广或说企业网路推广所带来的潜在客户以及对线下销售的促进，或直接在网上有定单形成。