随意便利店创业策划案_市场营销.DOC

摘要:为了迎合市场需求，满足消费者的需求，随意便利店顺应而生。由于便利店占地小，产品种类多，应急方便等特点，深受消费者的喜爱。在国内，特别是一线城市，便利店的发展已经相对成熟，并且有较大的发展空间。随意便利店和其他的便利店的区别在于其增添了一些特色服务和设施。消费者可以通过随意便利店的速配网站和通过电话下订单，达到足不出户就可以快捷的买到自己想要的东西。随意便利店还开设了通讯充值、支付宝充值、深圳通充值等增值业务，满足消费者多方面的需求。

关键词: 便利店，特色，网站，服务

Abstract:In order to meet market demand,meet consumer demand,free cnvenience stores conform to health,convenience stores,small footprint,product variety,emergency convenient, was the favorite of consumers. In China, especially the first-tier cities, convenience store development has been relatively mature, and a larger space for development.Random difference between convenience stores and other convenience stores in that it adds some of the characteristics of services and facilities.Consumers via a random convenience store speed dating website and order by phone,to stay at home can quickly buy what they want.Random convenience stores also opened communication recharge payment Credits,Shenzhen,recharge and other value-added services to meet a wide range of consumer demand.

Key Words：Convenience stores, features, sites, services

随意便利店的开设可谓具有天时、地利、人和。其坐落在四个小区中间，竞争对手少，拥有特色服务，24小时营业和外卖服务。随意便利店在供应商选择方面，也有很好的策略和方法，将会和供应商保持良好的合作关系，确保供应链的最优化。而且据调查显示，随意便利店的开设符合四个小区的居民的消费需求，拥有巨大的发展前景。