摘要:国际营销是指对商品和劳务流入一个以上国家的消费者手中的过程进行计划、定价、促销和引导,以便获取利润的活动。随着我国经济的快速发展,国际间的贸易越来越频繁,国际营销概念的诞生,真正意义上实现了全球经济一体化。国际市场对产品的多方面需求促进我国企业积极开展国际营销,市场导向也已成为企业经营和发展的中心,它的发展关系到我国贸易的发展,分析我国目前国际营销发展存在的问题以及待解决的问题,如何更好的完善我国的营销发展,促进我国营销崛起,使我国经济的发展更快捷更好。
关键词: 国际营销,经济发展,新特征,主动开拓性,市场调查
Abstract:International marketing is more than one country for goods and services into the consumer in the hands of process planning, pricing, promotion and guidance, in order to obtain profit activities.With China's rapid economic development, international trade is more and more frequently, the birth of the concept of international marketing in the true sense of global economic integration. The various needs of the international market of products to promote China's enterprises to actively carry out international marketing, market orientation has also become a center of business and development, and its development related to the development of China's trade, analysis of China's current development of international marketing problems, and to be resolved problems, how to better improve our marketing, development, and promote China's marketing, the rise of China's economic development more efficient and better.
Key Words:International marketing, economic development, new features and actively develop, market research
面对经济一体化的今天,跟上世界的步伐,开展国际营销,对于我国经济的腾飞是重要的环节,分析我国国际营销的发展现状,还不够乐观,很多方面有待提高,比如我国很多企业目前还不够重视国际营销意识,局限于国内营销,没有很好的将产品融入到国际市场,也没有重视市场分析,造成产品滞销等麻烦。我国的国际营销目前还未成熟,营销策略,营销机制还没有完善,未来的我国国际营销将及时的了解市场需求,迎合顾客的需求,创新产品,注重科学,绿色营销,从单一的营销模式转变为多面的营销,通过网络,营销平台等有效途径,更好的将我们的产品销售到国际市场,立足国际市场,打响中国制造,不仅仅是带来我国经济的发展,也让世界的舞台离不开中国的产品,让世界经济真正的一体化,让中国的营销更加国际化。