摘要：长久以来，货物贸易一直占据了世界贸易的很大部分市场。近年，服务贸易发展势头迅猛，成为能够和货物贸易抗衡的贸易形式之一，是一国国际竞争力的象征。在全球化的大环境下，旅游业也越来越开放，这对国内旅游业的发展而言，是极大的挑战，不过，国内旅游业同时应当抓住机遇，在开放中寻求大发展。虽然我国的旅游业不比其他国际具有较长的发展过程，但是从旅游业开发之后便取得了优异成绩，使得中国的旅游业面向世界并具有一定影响力。西藏地区具有独特的地理优势，近年的旅游业发展更是蓬勃，不过和世界著名的旅游城市相比，西藏旅游业的开发力度仍然不够。西藏应当把握机遇，发挥自身优势，在激烈的竞争中占据一席之地，促进当地的经济发展。第一，本文结合了西藏天然的旅游资源以及市场发展，客观地分析了西藏旅游业的现状。第二，结合西藏自身旅游业的生产要素、需求条件、产业规模、战略、政府行为和机遇，分析出西藏旅游业在参与国际竞争时存在的的优势、劣势。经过分析，文中提出了适合的发展方式，有利于提升西藏旅游业的竞争力，有利于西藏旅游业长足健康发展，有利于西藏地区经济实现大发展。
关键词 西藏，旅游业，国际竞争力，钻石模型
ABSTRACT：Over the years, trade in goods market has been dominated by a large part of world trade . Recently, the rapid development of trade in services has become one of the form of trade which can compete with trade in goods .It is a symbol of a country's international competitiveness. In the environment of globalization, tourism has become increasingly open . To the development of domestic tourism , it is a great challenge , however , domestic tourism should seize the opportunity to seek large-scale development in the open at the same time . Compared to other countries , China's tourism industry started late , but from the beginning, tourism development is very fast , as the country has brought huge economic benefits, formed the core competitiveness of China's trade in services. Tibet has a unique geographical advantage , the development of tourism is booming in recent years , however, and compared to the world-famous tourist city, Tibet is still not enough . Tibet should seize the opportunity to play to their strengths , to occupy a place in the fierce competition and promote local economic development . In this paper, we use Michael • Porter diamond model to take a research on the development of tourism in Tibet. First, we analyze Tibet’s natural tourist resources and market development to give an objective analysis of the situation in Tibet tourism. Second, we combine production factors of tourism in Tibet itself , demand conditions, industrial scale, strategic , government actions and opportunities , analyze the advantages of tourism in Tibet to participate in international competition in the presence of a disadvantage. After analysis , this paper proposes a suitable approach to development is good to enhancing the competitiveness of the tourism industry in Tibet .Tibet does well in the healthy development of the tourism industry by leaps and bounds . We aim to help Tibet achieve great economic development.
Key Words:Tibet,Tourism,International Competitiveness,The diamond model
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