摘要：近几年印度市场成为了世界关注的市场，国际企业争相进入印度市场。特别是通讯市场，2012年到8亿，而且还在以每个月超过300万的新增用户成长。全球的通讯厂商厂商都在关注印度市场。近两年手机用户增长的趋势出现了变化。如今印度大城市如孟买、得力、清奈等手机普及率已经超过7成。但中小城市手机普及率很低，如Assam、North East等。而印度的通讯商也在积极铺设通讯网，这将是中兴进入印度市场的一个不错的机会。本文将会分析印度手机市场及中兴营销策略，使用内外部分析、SWOT、4P、STP等理论为中兴进入印度市场给出一些建议。
关键词：印度手机市场 营销策略 市场 中兴通讯。
Abstract: India has been a famous market in the world in the several years, international company enter India market. In addition to communication market, in 2012,India has 8 hundred million users, and the number still increase by 3 million every year. The situation of the new telephone users in India has changed. Nowadays the popularizing rate of telephone in big cities such as Bombay has been 70 percent. But in some small cities such as Assam、North East the rate is very low. And the India has been establishing the communication network, it is ZTE’s chance. I will analysis India communication market and the strategy of ZTE marketing. I will use internal and external analysis, SWOT, 4P, STP to give some suggestions to ZTE.
Key words: India telephone market marketing strategy market ZTE
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