摘要：随着中国社会经济的发展、人民消费水平的提高和国人西化程度的加强，咖啡越来越都被都市人和年轻人所亲睐，消费需求与日剧增，琳琅满目的咖啡带你充斥着中国的市场，咖啡业和咖啡店在中国市场的快速成长以及竞争的加剧，中国目前有三万多家咖啡厅，并以飞快的速度在增长，虽然在面对星巴克这样的强势外来品牌，中国本土品牌的表现也没有特别出彩，但是也有保持自己风格的咖啡馆。本文以目前在国内发展比较成熟的雕刻时光咖啡为例，对其营销策略进行分析，通过SWOT分析，STP理论、价值营销理论等，研究雕刻时光现有的营销战略，营销策略，并且针对这些策略做出详细分析，并针对分析得出的结果，提出切实可行的营销改进建议.
关键词：雕刻时光咖啡馆 中国市场 文艺青年 营销策略等
Abstract: Because of the improvement of the domestic economy and stronger consumption power, people are trying more different kinds of coffee. Nowadays, various types of coffee are popular among young people and even elder people in big cities. There are more and more coffee shops up to 30,000 in China. The competition is stronger when local coffee shops face the challenges of overseas coffee brands, like Starbucks so that not all local coffee shops perform very well. Take Sculpting In Time for example, through SWOT analysis, STP theory and Value marketing theory, Sculpting In Time ‘s existing marketing strategy and marketing strategy, I will make a detailed analysis of these strategies, analyze the results and put forward some practical suggestions for the improvements.
Key Words：Sculpting In Time Market in China Art youth market strategy
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