摘要:随着世界经济全球化的发展，文化产业在跨国经济间的作用越来越重要，而文化产业中，又以电影产业最具国际化。电影产品的出口有助于宣传我国悠久的文化，树立良好国际形象，并且可以带来巨大的经济效益。
通过对目前研究的综合分析以及对中美电影的特点进行分析后发现，中国电影在融资能力弱，市场体制差，知识产权保护意识差的前提下，出口相对乏力；而美国知识产权保护意识强，电影进口壁垒森严，是造成中美电影贸易逆差的主要原因。
对此，本文的建议是提高政府参与程度，推动电影出口立法，提高知识产权保护意识，采用包括网络在内的多渠道营销方式，调整产业营销策略，优化电影内容，提高叙事能力等多方面、多角度着手，努力提高中国电影对外出口的力度，尽力减小中美电影贸易逆差。
关键词：进出口贸易 贸易逆差 电影产业
Abstract:With the development of economic globalization, the role of cultural industries in the multinational economy increasingly important, and cultural industries, Youyi most international film industry. Film export products help publicize our ancient culture, establish a good international image, and can bring huge economic benefits.
Through the comprehensive analysis of the current study and the characteristics of the American Film analysis found that Chinese film financing capacity is weak, the market system is poor, poor awareness of IPR protection under the premise of exports relative weakness; while strong U.S. intellectual property protection awareness movie import barriers guarded, is the main reason causing the Sino-US trade deficit movies.
In this regard, it is recommended in this paper is to improve the level of government involvement to promote the movie export legislation, raise awareness of IPR protection, including the network, including the use of multi-channel marketing, adjusting the industrial marketing strategy, optimizing movie content, narrative ability to improve other aspects, multi-angle start, efforts to improve the intensity of China's exports of films, try to reduce the trade deficit with China and the U.S. movies.
Key Words: Import and export trade Trade deficit Film Industry
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