摘要:2001年中国加入WTO以后，中国经济对世界的影响越来越大，中国经济的飞跃发展促使中国企业的发展空间不断向外扩展。近几年随着中国劳动工人工资水平的提高以及原材料价格的上涨，中国的制造成本越来越高，这对企业进行跨国经营是极为不利的。中国企业在进行跨国经营方面也极度缺乏经验，许多企业在进行跨国经营时遇到了各种问题。本文将以华为公司为例，以国际市场营销为主线，通过4P、4C和STP分析华为国际营销的成功以及华为国际经营的优势和不足。通过华为跨国经营的启示，为中国企业如何打造自己国际化道路提供借鉴。
关键词：华为 STP 4P 4C 国际经营 国际市场营销
Abstract: After China joined the WTO in 2001， China's economic influence on the world is growing, prompting the rapid development of China's economy development of Chinese enterprises expanding outward. With the rise in China in recent years, raising the level of labor wages and raw material prices, rising production costs in China, which is transnational business enterprises is extremely unfavorable. Chinese enterprises in transnational operations also extreme lack of experience, many companies during the various problems encountered in cross-border operations. This article will Huawei, for example, the main line of the international marketing through 4P, 4C and STP analysis as well as the advantages and disadvantages successful international operations Huawei Huawei international marketing. Huawei multinational operations through revelation, to provide reference for Chinese enterprises to build their own international road.
Key words: Huawei STP 4P 4C International Business International Marketing
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