企业网络营销风险及其规避措施.doc

摘要：新世纪被誉为是网络的世界，网络的飞速发展也让一种新型的营销模式横空出世，这就是网络营销。网络营销的出现改变了这个营销模式，催化着现代商业的快速发展。本文就我国企业网络营销市场的风险及其规避措施和发展前景进行分析，首先在充分了解了网络营销的相关概念以后对我国网络营销的现状进行分析，继而在分析中找出我国网络营销中存在的风险，包括技术风险、安全风险、物流风险等等方面的问题,针对我国网络营销中存在的诸多问题，笔者提出相应的对策，并最终对我国网络营销市场的未来进行展望。

关键词：  市场营销；网络营销；营销组合； 

Abstract: The new century is known as is the world of the Internet, the network also let the rapid development of a new type of consumer marketing mode was born, this is the network marketing. The emergence of network marketing has changed the marketing mode, catalytic with the rapid development of modern business. In this paper our country enterprise network marketing market risk and avoid measures and development prospect were analyzed, the first in a thorough understanding of the network marketing related concepts of China's network marketing after analyzing the current situation of the analysis, and then find China's network marketing risks, including technical risk, safety risk, the risk of logistics and so on aspects of the problem, According to China's network marketing problems existing problems, the author puts forward the corresponding countermeasures and, ultimately, China's network marketing market prospects in the future. 

Keywords: marketing; The network marketing; Marketing combination;