江苏城镇居民旅游消费分析.doc

摘要：首先本文介绍了江苏省城镇居民旅游消费现状，然后分析了影响江苏城镇居民旅游消费的因素，最后提出了缩小江苏城镇居民贫富差距，提高江苏城镇居民教育文化程度，扩大带薪休假范围，树立正确的旅游消费观念健全江苏城镇居民社会保障制度，加强旅游商品开发、创新及促销的力度等建议。

关键词：旅游消费；城镇居民收入；受教育程度

Abstract：Firstly, the article will describe the current situation of tourism consumption of urban residents in Jiangsu Province, and then analyze the factors that impact the tourism consumption of urban residents in this place. Finally, the paper will give recommendations on narrowing the gap between the rich and the poor urban residents in Jiangsu, improving the degree of education and culture of the urban residents in Jiangsu, expanding the scope of paid vacation, establishing the correct concept of tourism consumption of urban residents and perfecting Jiangsu social security system, strengthening the development of tourism product, as well as innovation and marketing promotions.

Keywords: tourism consumption; income of urban residents; educational attainment

　　旅游消费是可持续发展的经济体系，具有非常深远的发掘意义。目前江苏省的整体旅游消费发展不佳，主要的原因有很多，客观因素如人群年龄、整体观念等都无法获得快速的转变，然而如休假、产品开发等都可以通过政府以及相关企业进行调整、完善。江苏省作为我国一大富裕省份，相信其旅游发展也会日趋增强，达到国内较高水平。