摘 要:自从2006年twitter的诞生，再到如今的Facebook、新浪微博、腾讯微博，微博的发展脚步从未停止，人们对微博的利用开发也从未停止。微博草根性很强，且广泛分布在桌面、浏览器、移动终端等多个平台上，有多种商业模式并存，或形成多个垂直细分领域的可能。营销嗅觉灵敏的企业当然不会放过这个微博这个全世界最便捷的传播工具的营销机会。随着科技的进步，手机移动应用的普及，微博用户将持续的增长，在不久的未来微博营销将以更低的成本为企业带来更大的收益。
本文首先介绍了微博营销的概念及优势，说明了发展现状、机遇和障碍以及微博在具体营销体系中的运用，接着对微博营销模式进行了分析，总结不同模式下的微博营销。在此基础上分析美丽说微博营销发展现状，总结了美丽说的营销模式，针对它现在微博营销的不足，提出了相应的对策与建议，使企业能够更好的利用这个网络平台进行更好的营销，创造更大的利益，提高企业综合事件的能力。
关键词：微博 微博营销 美丽说 营销模式
ABSTRACT:Since 2006 twitter birth to today's Facebook, Sina microblogging, Tencent microblogging, microblogging has never stopped the pace of development, people use microblogging development never stops. Grassroots microblogging strong and widely distributed in the desktop, browser, mobile terminals and other multiple platforms, there are a variety of business models coexist, or a plurality of vertical segments as possible. Marketing keen sense of smell, of course this will not miss this microblogging world's most convenient communication tools of the marketing opportunities. With advances in technology, the popularity of mobile applications, mobile phones, microblogging users will continue to increase in the near future microblogging marketing will lower costs for businesses bring greater benefits.
This paper introduces the concept of microblogging marketing and advantages described development status, opportunities and barriers as well as microblogging marketing system in the specific use, followed by microblogging marketing model for the analysis, summarized in different modes microblogging marketing. Based on this analysis, said the beautiful microblogging marketing development situation, summed up the beauty of said marketing model, for it is now microblogging marketing deficiencies, put forward the corresponding countermeasures and suggestions, enabling enterprises to make better use of the network platform to conduct more good marketing, creating greater benefits, improve enterprise events.
Keywords: microblogging; microblogging marketing; beautiful said ;marketing model
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