广州市动漫产业发展现状与对策分析.doc

摘要:动漫产业是近年来全球高速发展的一个新兴产业，由于有其独特的文化传播功能，日益受到世界各主要国家的重视。尽管中国动画也有过辉煌期，但80年代中后期以来，中国动画市场一直为国外动画所占据，中国的动画产业还处于市场发展的初级阶段。本文将以广州动漫产业为例，深入浅出地分析其发展现状，结合广州的特色和时代要求提出相关的对策。中国正步入产业升级的重要阶段，为促进广州动漫产业的快速健康发展，对广州动漫产业的发展趋势作具体的对策研究是具有重要意义的。

关键词：动漫产业； 产业链； 原创动漫

Abstract:In recent years, the global animation industry is one of the rapid development of  the new industries, because of  its unique  cultural transmission  functions,  increasingly  the world's major  national attention. Although China has had a glorious period of the animation, but since the late 80s, the Chinese animation market has been occupied for foreign animation, China's animation industry is still in the initial stage of market development. This will be an example the animation industry in Guangzhou, in layman's language analysis of the development status quo, with the characteristics and requirements of the times in Guangzhou put forward relevant countermeasures. China is entering an important stage in industrial upgrading, in order to promote the animation industry in Guangzhou, rapid and healthy development of Guangzhou's animation industry trends for the study of specific measures are important.　

Keywords:  animation industry;  industry chain;  original animation