团购网的赢利模式分析.doc

摘要：在这个信息化的时代，电子商务作为一种新兴的商务模式，正在以前所未有的力量冲击着传统商务活动，改变着人们的观念和方式。随着网络团购在中国的日趋兴旺，网络团购赢利模式的现状把握和前景分析也日趋迫切。由于网络团购是一种新型的消费模式，因此国内外理论界对网络团购赢利模式的研究并不多见。找到适合团购网站的赢利模式，实现赢利，是我国网络团购发展的当务之急。本文先从国内目前团购市场出发，对其现状进行分析，再通过它们的赢利模式来入手，以某一具体团购网作为例子分析出具体的赢利模式，和传统的互联网销售做个分析比较，得出未来团购网可能的赢利模式的发展和对策。

关键词：网络团购 赢利模式 电子商务

Abstract:In this information age, the electronic commerce as a new business model, is in an unprecedented power hitting the traditional business activities, changing the idea of people and the way. Along with the network in China's increasingly prosperous bulk, the bulk of the present situation of network mode profits grasp and prospect has become increasingly urgent analysis. As the network group buying is a new type of consumption model, therefore the domestic and foreign theorists bulk profit model of network of research does not see more. Find station group purchase net the profit model, realize the profit, is the development of China's network group buying it. This paper first from the domestic market of bulk at present, the paper analysed the present situation, again through their profit pattern to of a specific group purchase net as an example, the paper analyses the concrete profit model, and the traditional Internet sales do a comparison analysis, it is concluded that the future group purchase net may profit pattern and the development of countermeasures.

Key words:Network group  Buying profit model  E-commerce

　　本文主要研究的是国内团购网的赢利模式。先从国内目前团购市场出发，对其现状进行分析，再通过它们的赢利模式来入手，以某团购网作为例子分析出具体的赢利模式，和传统的互联网销售做个分析比较，得出未来团购网可能的赢利模式的发展和对策。

　　团购，作为一种新型的销售渠道，在现今的销售运作中，正发挥着不可替代的作用。团购网站一定要抛弃落后、低俗的拓展方式，不断在渠道及模式上创新，从而使团购业务能够脱颖而出，以便取得更大的销售业绩以及更高的市场占有率。