免费软件盈利模式探究.doc

摘要：本文主要分为四个部分，第一部分介绍了免费软件的定义，目前国内外研究状况，国内外的发展状况，让读者对免费软件有个初步的了解。第二部分应用当今最流行的SWOT模式对免费软件分析目前免费面临的威胁，拥有的机会和优势。当前免费软件最大的优势在于它的巨大的用户基数，最大的劣势在于用户与利润之间转化率较低。第三部分，详细介绍了免费软件盈利的几种方法，如广告收入，会员制度，网络游戏业务，其他方式的增值业务，这几种形式也就构成了大部分免费软件的盈利点。第四部分就针对发现的问题提出一些应对的措施和方法，如提高客户的粘度；不断的完善自己的产品；实行多种盈利模式相结合；以原有核心业务为基础，不断拓展业务范围；与其他大企业进行深度合作，实施强强联合战略；加强用户的开发与维护等等的建议。

关键词： 软件产业；免费软件；应对措施；面临挑战

Abstract：This article mainly divides into four parts. The first part introduces the free software's definition, the domestic and foreign research condition, the domestic and foreign development condition, lets the reader have a preliminary understanding at present to the free software. The second part of application now the most popular SWOT pattern the threat which present free faces to the free software analysis, has opportunity and superiority. The current free software biggest superiority lies in its giant user cardinal number, the biggest inferiority lies between the user and the profit the conversion rate is low. The third part, introduced in detail free software profit's several methods, like the advertizing revenue, the member system, the network game service, other way's value-added service, these forms also constituted the majority of free software's profit spot. The fourth part aims at the discovery the question to propose some deal measure and method, if enhances the customer the viscosity; Unceasing consummation own product; Implements many kinds of profit patterns to unify; Take the original core business as the foundation, develops the business scope unceasingly; Carries on the depth cooperation with other big enterprises, the implementation power-and-power union strategy; Strengthens the user the development and the maintenance and so on suggestion.

Keywords：Software Industry; Free Software; Responses; Face Challenges

　　　目前国内对免费软件盈利模式也只是简单的介绍，只是零星的在一些名人的博客中少量的提及，国外把免费软件等同于“开源软件”一起研究。目前一些依托免费软件不断发展壮大起来的公司，如百度，腾讯，奇虎360成为互联网巨头，走出了国门，到美国上市。论文主要研究目的就是研究免费软件盈利模式，为国内相关的研究填补空白。本论文先从免费模式的优劣势进行分析，通过研究该类公司的经营业务，财务报表等数据和相关公司披露资料进行研究，列举出当前免费软件盈利的几种模式。本论文的研究意义在于对目前免费软件盈利模式进行分析和整理，分析免费软件面临的威胁，未来的机会，以及能够提出一些建议和思考，能够给免费软件经营策略和模式转变提供理论参考。